06/5  QR Code Ticketing and Ticket Scanning App for Electronic Beats Festival in Cologne, May 19th 2011

Category: QR Code, Data Matrix...    By editor at 15:45
NEW: Buy your ticket via mobile phone! Send EB2011 to 43210 (EUR 17,00 per order plus Telekom TPL & SMS/WAP/GPRS charges). Please note, the service is only available in Germany with no right of rescission.

Electronic Beats 2011 with Mobile Ticketing

NEW: Buy your ticket via mobile phone! Send EB2011 to 43210 (EUR 17,00 per order plus Telekom TPL & SMS/WAP/GPRS charges). Please note, the service is only available in Germany with no right of rescission.


Short Video Demonstration of Kaywa's Mobile Ticketing Solution (Beta Version):





13/3  #givetojapan

Category: QR Code, Data Matrix...    By editor at 21:47



08/3  James Bond in EQUALS

Category: QR Code, Data Matrix...    By editor at 19:25
Are we equals?

Scan and watch James Bond in a very new role.



04/3  Kompan QR Code

Category: QR Code, Data Matrix...    By editor at 16:41
Kompan Video




01/12  The Non-Commercial QR Code Generator made more than 1 Mio Page Impressions this November!

Category: Camera Phones    By editor at 14:51
The non-commercial QR Code Generator made over 1 Mio Page Impressions in November, - 1'086'808 Page Impressions to be correct.

QR-AD
The QR-AD on it, is also doing very well:
9'857 Clicks, see Stats
4'946 Scans, see Stats
CTR = 0.91%, SCR = 0.46%, CTR+SCR= 1.37%

2 Weeks QR-AD for free with the Annual Offer (PUA1Y)
The use of the QR-AD placement for 2 Weeks is included in our commercial annual offer (PUA1Y) for
6000 Euro (with 12'000 Scans)
or
9600 Euro (unlimited Scans)

See Pricing for the commercial offer: QR Code Pricing (Powerpoint)
See also our QR Code Guide (PDF) for the difference between non-commercial and commercial.

Crossposted at www.kaywa.com



10/8  Fundraising with QR Codes: WWF Save the Tiger Campain

Category: QR Code, Data Matrix...    By editor at 17:29
Tiger Kampagne von Heldisch, QR Code von Kaywa

For the WWF Germany Tiger Campaign, WWF used QR Codes next to SMS. Heldisch has made the campaign and used Kaywa's QR Code Management solution for it.
Contributions with QR Code/SMS only work in Germany, as all this is done directly via Mobile (see iPhone Screenshot below).

Here is the QR Code:

QR Code für WWF

And the result on an iPhone:

iPhone Screenshot of WWF Campaign


Images used from :
Heldisch, Tagmotion and Mobile Marketing Welt



05/8  SCANvenger with DokoDare (early thoughts)

Category: QR Code, Data Matrix...    By editor at 11:11
Martin and Daniel Naef already used QR Codes for their Scavenger Hunt and now QR Code Scavenger Hunts seem to be quite popular in the US.
That's why we tried to figure out how one can combine it with DokoDare to make it easier to set up. The second advantage is - in case you are setting up DokoDare for your town -, people get introduced to QR Codes via game play.

SCANvenger with DokoDare
DokoDare offers geolocalised places with a check in function as well as the possibility to leave short messages, so called Kaykus (which can also be retweeted). Next to that, DokoDare also offers a News Section which is ideal for announcing the next task or destination or explaining what to do at a certain place.

PREPARATION
a) All players open first an ID at http://id.kaywa.com. We recommend also to upload a picture of yourself.
b) If you don't have a QR Code Reader yet, we recommend to download the Kaywa Reader, or for the iPhone Lynkee or Quickmark.
c) The next step is to scan your first QR Code. As an example we take here:
#zugtourismus, the Tourist Information of the city of Zug, Switzerland.

QR Code für #zugtourismus - Checkin + Kaykus

Having scanned the QR Code, you can now follow the instructions in the News section (white background)

Scanvenger Hunt Beispiel

Translation:
SCANvenger Hunt Zug:
1) Scan the Scanvenger QR code in our office.
2) Log in in the top right
3) Now click CHECK IN
4) Write START in the Kayku field and Update
5) Go to the first destination: http://bit.ly/aK6Mq7

Note: Overview Map
One could also give out maps with all destinations marked with a QR Code. Here is an example how this could be presented online. On the right you could see all the SCANvenger destinations. However you wouldn't know the order in which to go to them.


SPECIFIC SCANVENGER CHECK-IN/KAYKU CODES FOR PLACES
Once you arrive at #wunderbox-zug, you are looking for the SCANVENGER CODE.
In this example, you will find the Scanvenger QR Code once you enter the shop:

SCANVENGER QR CODE

Checkin +Kayku Code für #wunderbox-zug

QUESTION
Wunderbox is a Shop. But it is also something else. What?


Follow the instructions after scanning the code.

In the News section, one could read:
SCANvenger Hunt Zug #1
a) Check In
b) Write your answer (Hint: One word is suffient). And Update!
c) Go to the destination #2: http://bit.ly/bp1xOC

Here are two iPhone screens showing what to do in the above example:

1) After the Scan, before the Update
2) After the Update


SCORE
At the end of the SCANvenger Hunt, every participant can be evaluated individually by looking at his Check In's and his Kayku answers with Timestamp.

The winner is the participant who finished first by checking in at all destinations following the right order and by answering all/most questions correctly.

Additional Ideas
We recommend to always publish the questions with the specific SCANvenger QR Code, so that you have to be at the place, to be able to answer it.

If you want to make it more adventurous, you can hide the SCANvenger QR Code (use the News section to prepare the participants for it).

And you can use multiple choice questions, so that the participant has only to write A, B,C or D as an answer.

You can also use photos in this SCANvenger Hunt, as you can with every opened ID also publish photos to http://photo.kaywa.com. Upload by MMS (via email) would probably make most sense.


If you are interested to try it out in your town, call us or send an email.



23/7  What one QR-Ad can add: Page Impressions, Clicks, QR Code Scans

Category: QR Code, Data Matrix...    By editor at 09:45
DokoDare Les Halles Ad

Example of a QR-Ad for Les Halles in Zurich:
Click here for original size (840x180).
Normally the QR goes to Mobile Version and the Click to Web Version.



After almost six months, I had to update our latest numbers on Page Impressions, Clicks, Scans at Kaywa's free QR Code Generator.

In January I wrote the post QR Code Scans versus Clicks. An astounding ratio of 0.57 and in February The QR-Ad, a new way of banner advertising

Recently Roger Smolski from 2d code published the Verizon/ScanLife QR Code Case Study (PDF) on his blog.
The number of scans within 3 months was 150'000, and 87% came from Android alone.

150'000 - that's a fine number for a new technology as QR Code and shows that the US is not only leading in mobile smartphones now (iPhone, Android), but is also rapidly adopting QR Codes.

As we have this number, I tried to find out what one QR Code Ad at qrcode.kaywa.com could have added to the campaign. Keep in mind that I take global numbers (US alone makes about 1/6 of clicks and 1/3 of scans).

I came to this results which I first published as a comment on the 2d code blog:

I quickly estimated what one QR-Ad (in second position) at qrcode.kaywa.com could have added to the campaign.

The results are quite interesting. In three months one QR-Ad makes:
- 18'620 Clicks
- 7'230 Scans
- 25'850 (Clicks+Scans) = Scan2Click Ratio: 0.39


This is a whopping 17.23% (of 150'000) Clicks and Scans combined, Scans still at 4.82%.


Currently we have about 610'000-650'000 Page Impressions per month on qrcode.kaywa.com, so for 3 months it’s getting near the 2 Mio Mark. (End of January 2010 we were still at 450'000 PI’s, so growth over 4 months was 45%)

For clicks it is roughly 1% CTR (Click Through Rate) and 0.38% SCR (Scan Through Rate).
Scans+Clicks Trough Rate together: 1.38%

To get an idea about locations, check our bit.ly stats:

Clicks:
http://bit.ly/bcVT1O+

Scans:
http://bit.ly/bjuCBk+



13/3  From delicious with Love + some Love back to #sxsw

Category: QR Code, Data Matrix...    By editor at 11:53
From Del.icio.us

Andrew Vassallo
QR codes have been one of the most overrated hypes the passed years. Concept is nice, and in Japan you can find them on everything from milk to bars of soap, but as long as my direct friends have never heard of them or started to use/implement them it remains a #fail for me.

Anyways, ignore this fact as I saw the following QR-code generator spread through different channels. Easy to use, as after choosing what you want to embed into the code – SMS text, a URL, telephone number, or simple text – select what size QR code you prefer, and it’s ready to go.

***

#SXSW

Austin DokoDare Places

Austin DokoDare Places

Austin Convention Center #acc

#acc - Austin Convention Center




11/3  Altstadt Zug innovates with DokoDare QR Codes

Category: QR Code, Data Matrix...    By editor at 15:02
Altstadt Zug innovates with QR Codes. All shops in the booklet have now a QR Code, so that one can read more about them and store the address etc.

Altstadtzug mit QR Codes

More information in german can be found at www.altstadtzug.ch

***

At the same time every shop has an individual DokoDare sticker.
They look like this one:

DokoDare QR Code Sticker für Wunderbox, der neue Infopoint der Altstadt Zug

***

There is also a presentation in german about DokoDare in Zug.





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