Vodafone at Milia:

Graeme Ferguson, Executive, Content Development, Vodafone Global Product and Content Services (UK) and lead speaker at the conference, says: “To maximise the true potential of mobile content, the industry needs to develop a sustainable business model that allows everyone in the value chain a viable share of the revenue. We need to work together in partnership with the content industry to take existing major brands, as well as building new mobile brands, and create original and exciting mobile content. Merely licensing existing material will not drive the market in the longer-term.”

One possibility to create original and exciting mobile content is letting people create their own.

Smartphone und Co. - Was brauchen Sie wirklich? from Andreas Göldi, namics ag and Peter Hogenkamp, Zeix AG
(PDF only in german)