16/1 YADT - Yet another disruptive technology (Radio Feedback)
| Category: Nokia By editor at 18:23 |
Nokia is set to introduce mobile phone technology that allows listeners to send instant feedback on songs to radio stations, as well as compete in contests. The new phones will have what is called "visual radio" capabilities, according to a Financial Times report. The new technology lets stations send information directly to listeners' mobile phone screens during a song, ranging from a picture of the artist to polls asking the listener to rate the song. Replies are instantaneously sent back to the station.See also:
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Nokia's Reidar Wasenius told Financial Times: "This is a potential disrupter to the music industry business model. Rather than radio stations being paid rates based on the estimated number of listeners, they could pay stations based on how many copies of a song they sold. Radio stations could become more like retailers."
Original Financial Times article: Radio stations dial into instant feedback
Via Adverblog: Nokia introduces the "visual radio"



