29/9  Digital Cellphone TV: One Segu (ワンセグ) starting April 1, 2006

Category: Mobile Market    By editor at 21:09

Image: Keitai Watch
Japan is gearing up for the roll out of digital cellphone TV. A consortium of major public and private broadcasters announced Tuesday (27.9.05) that service over much of the country would start April 1, 2006 and would be called “One Seg(u)”. The name stands for "one segment" of the 13 segments of the 6 Megahertz of spectrum allocated to terrestrial broadcasting of digital television.

The service will be offered without charge to anyone with a special tuner-equipped cell phone, personal computer or car navigation system.
from Japan Media Review

Not really related:
Nokia and CHT jointly organize first Mobile Film Festival in Asia Pacific



29/9  Keitai Families

Category: Mobile Life    By editor at 20:15
The Meaning of Keitai by Prof. Kenji Kohiyama
In brief, the families in which the house space, up until now, played a large part in family bonding are now starting to bond outside of the household. As a result, there is a possibility that due to the keitai causing strengthened emotional ties among the family that this will creep into other social relationships and bring about an “age of the family.” This means in comparison with the past where from the time one left the house to the time one returned there was no contact with the family, now the networking with the family is maintained at the workplace or at school and as a result, the family relationship is infiltrating the society. From examples such as these it has been concluded that most likely the “age of the family” and the “age of the absence of the family” are going to move forward in parallel fashion. In any age there are families that have strong family bonds and there are families with weak family relationships, however the keitai will speed up this dichotomy and the strong families will influence even the society around them and the weak families will become weaker.
See also:
The Future of Keitai



29/9  Vodafone QR Code, the booth-babe and some links

Category: Miscellaneous    By editor at 19:36
Mobile Life QR Code
‘Scan my skin.’ Newest way to pick up a Japanese babe
This barcoded booth-babe has a QR code (the block with lots of dots) on her back, and she wants you to use your cam-phone to scan for her personal information.
Via Smoothplanet

More links:
QR Code Generator
QRcode Perl CGI & PHP scripts ver. 0.50
More QRCode fun



29/9  Convergence Time in Japan and a new contender

Category: Mobile Market    By editor at 10:39
e-mobile logo

Mobile Broadband
Mobile broadband is a broadband connection (such as the always-on, high-speed broadband Internet services offered through ADSL) that is available at anytime and anywhere. [...] Mobile broadband is the next generation of mobile communications with both advantages of "ubiquitous access" and "high speed".

As one of the priority plans of the e-Japan (u-Japan) strategy, Japan is aiming to achieve the world's first cutting-edge mobile communications environment. eAccess' corporate mission is to provide "broadband connection to all," and the Company is working towards establishing a broadband service in a mobile environment.
eAccess is currently preparing to obtain a mobile license using the FDD(Frequency Division Duplex) system in the 1.7GHz band.
According to Forbes Goldman Sachs is prepared to invest quite some money in eaccess.

PS: The e-mobile logo and Edy, isn't there some similarity in the design approach?



29/9  Search is the key battleground

Category: Mobile Market    By editor at 10:29
Mobile operators fear the Google effect
The doom scenario for mobile operators is illustrated by the faillure of internet providers in competing with search portals. Provider portals have become worthless now that their customers are using independent search engines such as Google and Yahoo. They have been reduced to a provider of network connections.

"We are keen to avoid being reduced to a dump pipe," explained Matt Dacey, head of Content for O2.

The O2 manager pointed out that in Germany and Austria T-Mobile has already given up the battle against Google, where the engine has become the default search provider on T-Mobile's network.

Google's mobile search technology either works by sending a text message to the search engine with a query, or by visiting a specially formatted version of the engine on the Google website.

Vodaphone's Ferguson however argued that Google Mobile for now is mainly a marketing offensive. "Google is very aggressive, but they don't have a product."