Om Malick says the Mobile Industry Doesn’t Get Consumers and he is certainly right when we talk about today's situation. There were other studies before which came to the same conclusion and it remains a tough problem for today's mobile industry, especially if they don't respond to the competition coming from the outside (wifi, iPods...).

I am less sure that this will remain that way, especially when I am thinking about the younger crowd. Let's see the evolution in 3 to 5 years time. Let's also keep in mind that the SMS business alone, is 2 times as big as the music business.

Report by Drittberner: Fixed Mobile Convergence will be a competitive tool rather than new business for carriers, related by David Sims from TMCnet in Three Fixed Mobile Convergence Services To Watch

Large businesses can expect more bundled services, Schwartz thinks: “The hot acronym of the day is fixed mobile convergence. In other words, look for services that enable communication across a range of devices and connections.”

Does that have any effect on the Vodafone strategy, now that they pulled out from Japan?*

* It was official on the 17th, see Vodafone Press Release.