Just spoke with Martin: I will make a presentation at microlearning conference 2006 about trends in mobile, QR Codes (and Semacode, RFID, NFC), QR Codes in Japan and will finish with a QR Code Demo.

Links via Martin:
Preoccupations
Bubblegeneration

See also:
My last year's paper: Microlearning with Mobile Weblogs
microlearning 2005 on roger.kaywa.ch
microlearning 2005 on mobile.kaywa.com

More and more people see it coming...

Children today are not into the web tied to computers, but focus on their friends through the mobile voice and text messaging. Having a computer is not a large interest for them, but they live in their mobiles as a means to connect, filter, share, convene, and stay tethered to those that matter to them, their friends.

The quick 10 to 20 year scenario for this could mean the web is dead and is a technology that had an immense impact, but was a technology that was relatively short lived. Are our communication technologies trending through ever shorter life spans? This could bolster my thinking that the web is increasingly a temporary terminus for information to be shared and picked up and used in context in other media that is better situated within people's lives.

From Thomas Vander Wal

As the mobile is a personal and intimate media, everything not relevant to me will be considered as spam respectively as an intrusion into my privacy. Therefore if we talk about mobile marketing, it must be made in a much subtler way than in any other media before. "Participatory media" and "neomarketing" will probably be the best way to go.

The Mobile Marketing Magazine comes to the same results in The Mobile Opportunity

In recent years, companies have dipped their toes in the water, and begun experimenting with SMS marketing, in order to engage with customers via text-to-win, text-for-info and text-for-coupon pilots. Bombarding mobile phone users with unsolicited ‘nuisance’ messages though, has created a serious misconception about mobile advertising and to many this still prevails.

[...] By adding mobile integration to current campaigns, brands can enjoy a personal relationship with consumers no other form of communication can match. To maximise success, it is vital that the right material is presented in the correct manner. Although they are the most lucrative consumer sector of mobile phones, the new generation of 18 to 24 year olds are highly sophisticated, critical and increasingly cynical. Able to shut out anything remotely resembling spam, it is essential that any communications aimed directly into their pockets are innovative, imaginative and relevant, otherwise they won’t opt in to receive this service.

A recent report from Motorola points out the global trends in 3G use.

Motorola's global survey of 3G users explores the human side of next-generation mobiles. 'The Generation HERE Report' reveals that the take-up of the latest super-handsets and services is not only growing, but is also fundamentally changing the way in which users live and communicate.

Via Keren's Social trends in 3G usage - Motorola’s Generation Now

From the last ComCom annual report (Jahresbericht 2005 der Eidgenössischen Kommunikationskommission):

Mobile Phones
End of 2005: 91% of the population (6,8 Mio mobile phones in use)

Broadband Internet Access (ADSL, CATV)
Mid 2005: 20,3% of the population (1.5 Mio)

More information here. Download the annual report as PDF (645 KB)

Just a link:
Mobile Ajax vs rich clients

Via Mobinauten

This is amazing. I don't look that much into my stats, so I didn't follow the evolution mobile versus internet on my personal blog. But geez, was I surprised when I saw today, that Nokia is coming right after Internet Explorer and before Mozilla.

User Agents (4 of 901) on roger.kaywa.ch

1		59938		24.19%		MSIE 6.0
2		33764		13.63%		Nokia6820/2.0 (4.83) Profile/MIDP-1.0 Configuration/CLDC-1.0
3		32963		13.30%		Mozilla/5.0
4		17970		7.25%		Nokia6682/2.0 (3.01.1) SymbianOS/8.0 Series60/2.6 Profile/MID

N93 description at MobileWhack

If what Nokia claims is true, then consumers can look forward to DVD-like video capture, and later view it on a standard television thanks to the TV-out option. The bundled Adobe Premiere Elements 2.0 software will further assist in burning your high-quality home videos onto DVDs. This is virtually a camcorder with a phone attached. Videos can be captured in MPEG4 format at 30 fps.

Via Nokia N93 mit WLAN und UMTS für mobile Videoaufnahmen (german)

One Segu has started in Japan on April 1, as promised (see my earlier post from September 2005):

NHK and five commercial TV broadcasters held a splashy launch party in Tokyo's central Shinjuku train station on Saturday afternoon, announcing the official start of terrestrial 'One-Seg' broadcast services. The carriers have lined up accordingly: NTT DoCoMo has partnered with Nippon Television and Fuji Television, while KDDI has forged a partnership with TV Asahi.

via Wirelesswatch.jp

Here you can see a several minutes demo of mobile "One Segu" TV . The quality of the picture on the handset is amazing and I think if we get the same quality and pricing here, this will be a different game. Right now we are just too far behind Japan.

I already reported in a former post the fact that already 28% of mobile phone users worldwide have accessed the mobile internet. Now Tomi T Ahonen puts this figure a bit more in perspective in his post What happens when majority access web via mobile phone:

Growth of the PC based internet is slowing down. Growth of the mobile phone based internet is accelerating. Only 41% of all internet access is by people who only access by PC. Already 25% of all internet access is only by mobile phone. Soon more people will access by mobile than PC. How soon? By 2008.

He may be a bit optimistic, but the trend is clear.

Personally though, I don't look at it that way for european countries and just recently I said here that I see a lot of promise in the combination and convergence of different media. I called that post It's print-internet-mobile, stupid! Why? Simply because print and PCs are already well established and as you can see in Japan - even though the mobile is very very important, the japanese print figures are not that bad. The same goes also for VG in Norway.

In January I had a presentation before all the major media guys here in Switzerland, and I showed the following slides (here you see only a part of) which can be read without knowing german. That should be pretty self-explaining.

See also:
IPSOS Study: Mobile Phones Could Soon Rival the PC As World’s Dominant Internet Platform