28/4 microlearning conference 2006, June, 8 - 9
28/4 The PC-based-web is a temporary terminus for information
More and more people see it coming...
Children today are not into the web tied to computers, but focus on their friends through the mobile voice and text messaging. Having a computer is not a large interest for them, but they live in their mobiles as a means to connect, filter, share, convene, and stay tethered to those that matter to them, their friends.
The quick 10 to 20 year scenario for this could mean the web is dead and is a technology that had an immense impact, but was a technology that was relatively short lived. Are our communication technologies trending through ever shorter life spans? This could bolster my thinking that the web is increasingly a temporary terminus for information to be shared and picked up and used in context in other media that is better situated within people's lives.
From Thomas Vander Wal
28/4 The Pitfalls of Mobile Marketing
As the mobile is a personal and intimate media, everything not relevant to me will be considered as spam respectively as an intrusion into my privacy. Therefore if we talk about mobile marketing, it must be made in a much subtler way than in any other media before. "Participatory media" and "neomarketing" will probably be the best way to go.
The Mobile Marketing Magazine comes to the same results in The Mobile Opportunity
In recent years, companies have dipped their toes in the water, and begun experimenting with SMS marketing, in order to engage with customers via text-to-win, text-for-info and text-for-coupon pilots. Bombarding mobile phone users with unsolicited ‘nuisance’ messages though, has created a serious misconception about mobile advertising and to many this still prevails.
[...] By adding mobile integration to current campaigns, brands can enjoy a personal relationship with consumers no other form of communication can match. To maximise success, it is vital that the right material is presented in the correct manner. Although they are the most lucrative consumer sector of mobile phones, the new generation of 18 to 24 year olds are highly sophisticated, critical and increasingly cynical. Able to shut out anything remotely resembling spam, it is essential that any communications aimed directly into their pockets are innovative, imaginative and relevant, otherwise they won’t opt in to receive this service.
28/4 Generation Here - Motorola's global survey of 3G users
A recent report from Motorola
points out the global trends in 3G use.
Motorola's global survey of 3G users explores the human side of next-generation mobiles. 'The Generation HERE Report' reveals that the take-up of the latest super-handsets and services is not only growing, but is also fundamentally changing the way in which users live and communicate.
Via Keren's Social trends in 3G usage - Motorola’s Generation Now
28/4 Mobile versus Broadband in Switzerland
From the last ComCom annual report (Jahresbericht 2005 der Eidgenössischen Kommunikationskommission):
End of 2005: 91% of the population (6,8 Mio mobile phones in use)
Broadband Internet Access (ADSL, CATV)
Mid 2005: 20,3% of the population (1.5 Mio)
More information here
. Download the annual report as PDF (645 KB)
28/4 Mobile Ajax vs rich clients
27/4 The first four User Agents: Nokia 6820 before Mozilla
This is amazing
. I don't look that much into my stats, so I didn't follow the evolution mobile versus internet on my personal blog. But geez, was I surprised when I saw today, that Nokia is coming right after Internet Explorer and before Mozilla.
User Agents (4 of 901) on roger.kaywa.ch
||Nokia6820/2.0 (4.83) Profile/MIDP-1.0 Configuration/CLDC-1.0
||Nokia6682/2.0 (3.01.1) SymbianOS/8.0 Series60/2.6 Profile/MID
25/4 N93: DVD-like video capture, says Nokia
N93 description at MobileWhack
If what Nokia claims is true, then consumers can look forward to DVD-like video capture, and later view it on a standard television thanks to the TV-out option. The bundled Adobe Premiere Elements 2.0 software will further assist in burning your high-quality home videos onto DVDs. This is virtually a camcorder with a phone attached. Videos can be captured in MPEG4 format at 30 fps.
Via Nokia N93 mit WLAN und UMTS für mobile Videoaufnahmen (german)
23/4 One Segu in action
One Segu has started in Japan on April 1, as promised (see my earlier post from September 2005
NHK and five commercial TV broadcasters held a splashy launch party in Tokyo's central Shinjuku train station on Saturday afternoon, announcing the official start of terrestrial 'One-Seg' broadcast services. The carriers have lined up accordingly: NTT DoCoMo has partnered with Nippon Television and Fuji Television, while KDDI has forged a partnership with TV Asahi.
Here you can see a several minutes demo of mobile "One Segu" TV
. The quality of the picture on the handset is amazing and I think if we get the same quality and pricing here, this will be a different game. Right now we are just too far behind Japan.
22/4 More on PC/Mac versus mobile phone