10/4 Understand the consumer, usability, place great products at the core
|
Category:
Nokia
By
editor
at
23:18 |
Jorma Ollila at CTIA Wireless 2006:
The winners will be the ones who understand the consumer early, understand usability, pick the right technology, and place great products at the core of their strategy."
Via The Register:
Ollila warns wireless sector on emerging markets
Originally via
Charlie10/4 Mobile Device UI Design - Problems and new concepts
Mobile Device UI Design
The state of mobile user interface (UI) design is pretty bad. Even the best mobile UIs tend to borrow too many conventions of interaction from the desktop, rather than creating a UI that is unique to mobile devices to keep both the context and task front and center.
So where is mobile user interface design today? What does the future hold? Most importantly, what do people want from their phones?
Via
Small Surfaces
Interesting in this respect is
the following by Bill McDaniel:
Hanrahan's primary point, however, that the visualization should be chosen to work best with the context in which the data needs to be delivered, is spot on. In many respects, a contextually appropriate visualization can present data in a manenr that highlights the information content specifically.
This is especially important for self-adapting content. You can extrapolate most of the same principles when the issue of transforming or adapting content to different devices and contexts.
See also:
Protohaus Mobile Navigation Design Concepts 10/4 The 'Internet-ification' of the mobile world
Interesting resume by KPMG:
Third, and perhaps most critical, the consumers surveyed are generally not willing to pay much of a premium over their current service bill to access such advanced multimedia converged services, meaning convergence is unlikely to provide carriers with a definitive cash cow 'killer app'.
A reluctance to pay large premiums for new services is a function of several trends - the general 'Internet-ification' of the service market, where content is perceived as (virtually, if not explicitly) free, and a fiercely competitive telecoms environment in which carriers quickly commoditize service offerings in exchange for market share and as a result pass price sensitivity on to ever-wiser digital consumers.
Local Copy:
KPMG: Consumers and Convergence, Challenges and opportunities in meeting
next generation customer needs