22/4 More on PC/Mac versus mobile phone
| Category: Mobile Market By editor at 22:02 |
Growth of the PC based internet is slowing down. Growth of the mobile phone based internet is accelerating. Only 41% of all internet access is by people who only access by PC. Already 25% of all internet access is only by mobile phone. Soon more people will access by mobile than PC. How soon? By 2008.He may be a bit optimistic, but the trend is clear.
Personally though, I don't look at it that way for european countries and just recently I said here that I see a lot of promise in the combination and convergence of different media. I called that post It's print-internet-mobile, stupid! Why? Simply because print and PCs are already well established and as you can see in Japan - even though the mobile is very very important, the japanese print figures are not that bad. The same goes also for VG in Norway.
In January I had a presentation before all the major media guys here in Switzerland, and I showed the following slides (here you see only a part of) which can be read without knowing german. That should be pretty self-explaining.
See also:
IPSOS Study: Mobile Phones Could Soon Rival the PC As World’s Dominant Internet Platform



