28/4 microlearning conference 2006, June, 8 - 9
28/4 The PC-based-web is a temporary terminus for information
More and more people see it coming...
Children today are not into the web tied to computers, but focus on their friends through the mobile voice and text messaging. Having a computer is not a large interest for them, but they live in their mobiles as a means to connect, filter, share, convene, and stay tethered to those that matter to them, their friends.
The quick 10 to 20 year scenario for this could mean the web is dead and is a technology that had an immense impact, but was a technology that was relatively short lived. Are our communication technologies trending through ever shorter life spans? This could bolster my thinking that the web is increasingly a temporary terminus for information to be shared and picked up and used in context in other media that is better situated within people's lives.
From
Thomas Vander Wal28/4 The Pitfalls of Mobile Marketing
As the mobile is a personal and intimate media, everything not relevant to me will be considered as spam respectively as an intrusion into my privacy. Therefore if we talk about mobile marketing, it must be made in a much subtler way than in any other media before. "Participatory media" and "neomarketing" will probably be the best way to go.
The Mobile Marketing Magazine comes to the same results in
The Mobile Opportunity
In recent years, companies have dipped their toes in the water, and begun experimenting with SMS marketing, in order to engage with customers via text-to-win, text-for-info and text-for-coupon pilots. Bombarding mobile phone users with unsolicited ‘nuisance’ messages though, has created a serious misconception about mobile advertising and to many this still prevails.
[...] By adding mobile integration to current campaigns, brands can enjoy a personal relationship with consumers no other form of communication can match. To maximise success, it is vital that the right material is presented in the correct manner. Although they are the most lucrative consumer sector of mobile phones, the new generation of 18 to 24 year olds are highly sophisticated, critical and increasingly cynical. Able to shut out anything remotely resembling spam, it is essential that any communications aimed directly into their pockets are innovative, imaginative and relevant, otherwise they won’t opt in to receive this service.
28/4 Generation Here - Motorola's global survey of 3G users
A
recent report from Motorola points out the global trends in 3G use.
Motorola's global survey of 3G users explores the human side of next-generation mobiles. 'The Generation HERE Report' reveals that the take-up of the latest super-handsets and services is not only growing, but is also fundamentally changing the way in which users live and communicate.
Via Keren's
Social trends in 3G usage - Motorola’s Generation Now28/4 Mobile versus Broadband in Switzerland
From the last ComCom annual report (Jahresbericht 2005 der Eidgenössischen Kommunikationskommission):
Mobile Phones
End of 2005: 91% of the population (6,8 Mio mobile phones in use)
Broadband Internet Access (ADSL, CATV)
Mid 2005: 20,3% of the population (1.5 Mio)
More information
here. Download the
annual report as PDF (645 KB)
