30/6 Nintendo DS Lite, Targetgroup: Women
| Category: New Mobiles: PSP, iPod... By editor at 16:22 |
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30/6 India: cell phones are becoming our gateway to the internet
| Category: Mobile Market By editor at 02:20 |
Dina writes some interesting stuff about India in Cultural Insights India - Technology Perspectives. Excerpts:
- Technology adoption doesn't always follow trends in the West
- India is leapfrogging the PC stage - cell phones are becoming our gateway to the internet
- From no cameras to cam phones - digital cameras are being squeezed out
- 4.5 million cell phones are added every month, 95 million subscribers in March 2006, 200 million projected in 2010; landlines a little over 50 million
- Upgrading is not a natural habit - the average consumer is not tech savvy, and technology products are usually used until they break. (Exception being cell phones, esp.among youngsters as they can be a status symbol).
- Trend towards 'all-in-one' gadgets - e.g. cell phone + camera + mp3 player. PCs play multiple roles, for instance as the household DVD player, communication medium, gaming system, etc.
