Seron has again a very telling statistic about IT buzzwords and the general population in Japan. Blog, Affiliate and QR have made it to the top. It would be very interesting to do a similar study here.

japan.internet.com recently published the results of research by goo Research into how well IT buzzwords are understood. At the start of July they interviewed 1,033 members of their internet monitor group. 42.6% of the sample was male, 1.8% in their teens, 20.3% in their twenties, 41.9% in their thirties, 23.2% in their forties, 10.4% in their fifties, and 2.2% in their sixties.

Q3: Please pick all the technical terms you know in outline at least. (Sample size=1,033, mutliple answer)

Technical term	18 to 29 years old	30 to 49 years old	50 to 69 years old
Blog	213	581	98
Affiliate	164	431	64
QR Code	144	385	43
iTunes	151	310	44
Wikipedia	130	275	28
Windows Vista	78	262	52
Bluetooth	82	234	39
SNS	109	205	34
RSS	84	202	35
Podcasting	78	179	25
Web 2.0	42	130	19
SEM	13	43	3
None of them	0	44	23

See also:
The Digital Demographic Revolution