27/8  Nokia, Google and China Mobile - full sweep for QR Code

Category: QR Code, Data Matrix...    By editor at 00:52
Heike Scholz writes: The most important search engine, the most important handset manufacturer and the most important operator collaborate:
China Mobile (NYSE: CHL; 941.HK) held a meeting with 20 service providers (SPs) as well as handset maker Nokia on August 18 to set a blueprint for 3G services, reports The Beijing News. According to the report, Nokia will pre-install China Mobile's mobile instant messaging client Femoo and Google's mobile search services on some customized Nokia handsets. According to recent rumors, China Mobile has also partnered with Google for mobile search services. China Mobile's focus for 3G will include mobile TV, mobile music and its bar code e-commerce service QRcode. China Mobile subsidiary company ASPire Technologies is handling the QRcode service.

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27/8  Consumer-generated media, PC "and" mobile sites, mobile as credit card

Category: Mobile Marketing    By editor at 00:22
New Communication Strategies and the Role of Mobile
With the broad diffusion of consumer-generated media, such as blogs and SMS, word of mouth has become increasingly important with viral marketing playing a key role in driving sales. According to Ohshiba, "In the future, we will see increasing development of spontaneous media like mobile in the peer-to-peer space." Last, D2C Communications President and CEO Fujita spoke about the importance of "maintaining PC and mobile sites as a bi-directional hub to manage contact with customers."

[...] Finally, Mitsui Sumitomo Card's Sawamura commented, "The mobile phone is already an intimate feature of daily life and could become the first credit card for many users."

Via Helen



27/8  Deutsche Bahn's Mobile Site

Category: Mobile Content    By editor at 00:08
qrcode

You can also type it;)
http://mobile.bahn.de

Deutsche Bahn, similarly to SBB in Switzerland, offers you the possibility to immediately buy a mobile ticket. The ticket is then sent via MMS to your phone. I read they use QR Codes, but it looks more like an Aztec Code. See a description of the service in german in the PDF.