15/9 0 $ Phones and René Obermann's "drop subsidy of phones and we can cut tariffs"Nothing unusal here, but it seems to be different in the States apparently. Or am I missing something? Cory writes:
The oddly named Reestit Mutton site catalogs the cash-back and discount deals offered by UK mobile phone companies, figuring out all the angles -- follow their directions and assiduously apply for all the rebates and suchlike and you can get your phone and service for free (apparently in some cases, you can double-up on rebates and actually get paid to acquire a mobile and a year's service).
Link to 0 £ phones.
T-Mobile CEO Obermann had also a say about it in 2005:
"We are at the crossroads between device cost and usage cost. Drop subsidy and we can cut tariffs. Customers want lower tariffs. They drive usage and loyalty. Subsidy needs to be cut, then removed."
By the way: René Obermann will also be at the Web 2.0 Conference in St. Gallen on October 4. (and Rebell will hopefully video it;) 14/9 Pay-Per-Click and the Mobile Internet (Roundtable tomorrow at 17:00)On-line Pay-Per-Click Roundtable
Pay-Per-Click (PPC) is a marketing practice that allows the referred traffic between websites to be tracked, and charges to be applied to this referred traffic. This is a big business in the Internet world, but how will the mobile Internet world deal with it? Is Pay-Per-Click important to your organisation? Should the development of Pay-Per-Click sites be restricted by dotMobi?
Webinar Registrations 14/9 Mobile Media is going big media aka mainstreamMobile Media Spending To Climb Sevenfold By 2010
eMarketer's report comes on the heels of other data suggesting that mobile content is poised to grow. According to research firm Telephia, more than 3.7 million consumers subscribed to mobile TV in the second quarter--up 45 percent from the first three months of the year, a "meteoric" growth rate.
Several companies have in recent weeks announced new mobile initiatives, as well. The New York Times made its entire Web site available to mobile phones this week, while Clear Channel's flagship station unveiled a new mobile service earlier this month. 12/9 80% of e-commerce by the 15-19 is done on cellphones in JapanMobile commerce seen as future for Japan retailers
According to government data, 80 percent of e-commerce by teen-agers aged 15-19 was done on cellphones in 2005.
[...] "One of the changes that came with the 3G services is an increase in flat-fee users," said Jun Hasebe, an analyst at Daiwa Institute of Research. "Impulse shopping accounts for most of the purchases done on mobile phones, and that would not usually happen unless users are on flat fee-based services."
[...] One of the issues that may hold back those could-be shoppers from using mobile phones is safety. Many Japanese consumers still fear punching in their credit card numbers online or on cell phones.
More than half of e-commerce sales in Japan were paid with cash rather than electronically in 2005, while 13 percent were settled with credit cards, government data shows.
12/9 Freewheeling thoughts about CRM and social interactions with QRSSLet's assume we have an object tagged with a QR Code, an associated mobilized RSS feed and an SMS alert service. For simplicity let's call this a QRSS object (the longer version would be QRSSMS). A good scenario would be: a good - the book from Amzn - delivered to you by a postal service.
The QR Code which the QRSS object gets (could be a combination of the unique item number and the ISBN or with even more information the EAN code number) is then tracked from it's coming to life till it gets to you. The first part of the story that interests us is the way from buying the book on the Amzn website till it arrives at your house. As the book is from Japan, you really want to know where it is till you hold it in your hands. So anytime, the book is scanned by a QR Reader somewhere, this creates a node in the RSS feed, which you can either watch in your Feed Reader, on your mobile or be alerted by SMS. Here the nodes would be mainly, date, time and place (mapping could also be added). You can call this the CRM part and there are many customers who would adore this service and definitively pay for it via the SMS alerts. Just ask Peter.
A second part would go further with this and add social interactions with this object. Now that the book has arrived, you will probably read it (if the object is a mobile phone you would test it) and as you have now a unique id - the QR Code gets an additional node parameter coming from the RSS feed - about the book being in your possession, you can now link to it and write about it in your blog (pinging is required:). After having read the book, you send it over to a friend where another node in the RSS feed of the book is created. She as well writes about that book and so on.
By this you not only would see what several people think about the book, but you could also follow other things, especially time and place which we lack today. For example, how many books are sold at which bookshop/website, how the book is sold and lent and so forth. Travel routes. There would be international and local books, probably. Lifetime - how long does it circulate. How much is it talked about and when. What role does media play in a book's success etc.
* first inspiration coming from Marco
See also:
Infolust12/9 RFID and The Internet of ThingsRFID and the Internet of Things, 14-16 November, Mediamatic, Amsterdam
RFID & The Internet of Things is a workshop for a maximum of 16 designers and artists who want to learn more about RFID and its possible (cultural) effects and uses.
[...] RFID plays a pivotal role in joining the physical world with the digital. An object tagged with an RFID chip has a unique digital identity. Any kind of online data can be linked to these unique ID's. Here is where the real world and the internet become two faces of the same reality. Things go online, in other words, an internet of things evolves.
Check out the Reader for RFID Workshop, a collection of projects, theory and criticism on RFID
See also: Thoughts about Blogjects
Blogjects are "only" sources of information if that is all we want from them. Websites were only sources of information once, too, until they became conversational (in a Weinberger/Searls/Locke sort of way way) and changed the way we engage in social discourse, and even had measurable, substantial effect in 1st life politics and further. We know this for a fact. The social web changed things measurably. Can objects, also participating in the same register of discourse, do likewise, and perhaps have impactful effect?
Yep, they can have such an effect. I still remember Peter's complaint about not knowing about the whereabouts of an object (cell phone/iPod?) delivered to him. Now, let's assume we would have blogjects or shouldn't we call it rather a QRSS:). Well I need another post to go further with this... 06/9 Mobile Phone use statistics, bounded intimacy and social networking05/9 QR Code Scanner from Denso03/9 PrintAccess - a thorough report about 2D Barcodes, printing and usage scenarios2D Barcode Report
The focus of PrintAccess project was on the hybrid solutions of the print and electronic media by using printed codes. [...] The results showed that the code based integration between the camera phone and printed media are technologically mature and there are opportunities for commercial applications.
The report one can find under the title PrintAccess goes into a lot of details about the different paper qualities used for example in newspaper printing. Although it talks about QR Codes, the code taken as an example was a Datamatrix code.
Data Matrix was mainly used code type in the PrintAccess project. Meanwhile in Japan the QR-code type is widely used in commercial applications. In this project there was not carried out in-depth performance evaluation between Data Matrix and QR codes. That could be one valuable research topic in future. One solution in the future could be to use decoding software which recognizes both the Data Matrix and QR codes.
We agree;)
One more interesting aspect of this study are the user stories:
The following user stories were written:
- Access an URL with static content
- Question of the day -kind of poll
- Save a business card
- Electronic clip book
- Translated articles
- Access to additional video information
- Added-value services only available with the printed code (e.g. player information during the hockey game)
- Shopping list application
- Shopping list web service
- View new video / song of an artist, or get a ring tone / logo for your mobile phone
- Subscribe to an advertising information about a product (example: soccer club merchandising)
- Buy the product
- Save event information
- Vote on a TV programme
- Sponsored TV programme
- More information or a trailer of a movie
- Record a TV program
- View TV News
- Print2Audio
03/9 Mobile Games in Japan Mini-Report by Jan Kuczynski|
Category:
Games
By
editor
at
18:45 |
| |