2D Barcode Report

The focus of PrintAccess project was on the hybrid solutions of the print and electronic media by using printed codes. [...] The results showed that the code based integration between the camera phone and printed media are technologically mature and there are opportunities for commercial applications.

The report one can find under the title PrintAccess goes into a lot of details about the different paper qualities used for example in newspaper printing. Although it talks about QR Codes, the code taken as an example was a Datamatrix code.

Data Matrix was mainly used code type in the PrintAccess project. Meanwhile in Japan the QR-code type is widely used in commercial applications. In this project there was not carried out in-depth performance evaluation between Data Matrix and QR codes. That could be one valuable research topic in future. One solution in the future could be to use decoding software which recognizes both the Data Matrix and QR codes.

We agree;)

One more interesting aspect of this study are the user stories:

The following user stories were written:

1. Access an URL with static content
2. Question of the day -kind of poll
3. Save a business card
4. Electronic clip book
5. Translated articles
6. Access to additional video information
7. Added-value services only available with the printed code (e.g. player information during the hockey game)
8. Shopping list application
9. Shopping list web service
10. View new video / song of an artist, or get a ring tone / logo for your mobile phone
11. Subscribe to an advertising information about a product (example: soccer club merchandising)
12. Buy the product
13. Save event information
14. Vote on a TV programme
15. Sponsored TV programme
16. More information or a trailer of a movie
17. Record a TV program
18. View TV News
19. Print2Audio

“Mobile games in Japan” is a free mini-report by Jan released to mark the launch of the Wireless World Forum Mobile Games ERP series of reports and conference.

In the August Issue of Nippon Keizai Aktuell by the Japanese General Consulate Düsseldorf there is an article about QR Code's and E-Cash. You can download it here as PDF.

After all the things concerning QR Codes we already reported here, the use of QR on food, especially chocolate, could give our swiss chocolatiers some ideas:

Süß und digital geht es bei den neusten Give-Aways zu Werbezwecken zu. Kleine Pralinées oder Schokolade sind mit QR-Codes versehen und verbergen kurze Werbeslogans oder Verbindungen zur Webseite. Ein Museum in der Präfektur Kanagawa setzte sie als Werbeträger für eine Picasso-Ausstellung ein. Damit nicht genug. Einige Museen bringen die kleinen Raster auf ihren Erklärungstafeln an. Bei Bedarf liefern sie weitergehende Informationen zu den Exponaten.

See also:
QR Codes and Coca Cola's vending machines