14/9  Pay-Per-Click and the Mobile Internet (Roundtable tomorrow at 17:00)

Category: Mobile Market    By editor at 23:25
On-line Pay-Per-Click Roundtable
Pay-Per-Click (PPC) is a marketing practice that allows the referred traffic between websites to be tracked, and charges to be applied to this referred traffic. This is a big business in the Internet world, but how will the mobile Internet world deal with it? Is Pay-Per-Click important to your organisation? Should the development of Pay-Per-Click sites be restricted by dotMobi?

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14/9  Mobile Media is going big media aka mainstream

Category: Mobile Market    By editor at 23:02
Mobile Media Spending To Climb Sevenfold By 2010
eMarketer's report comes on the heels of other data suggesting that mobile content is poised to grow. According to research firm Telephia, more than 3.7 million consumers subscribed to mobile TV in the second quarter--up 45 percent from the first three months of the year, a "meteoric" growth rate.

Several companies have in recent weeks announced new mobile initiatives, as well. The New York Times made its entire Web site available to mobile phones this week, while Clear Channel's flagship station unveiled a new mobile service earlier this month.

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