05/10  3G - slowly, slowly, slowly in Europe, unless we learn the japanese lesson

Category: Mobile Market    By editor at 23:45
According to a report from Informa Telecoms and Media,
only a quarter of all mobile phones sold by 2008 will be 3G - which might not be quite the news operators, desperate to recoup the money they spent on third-generation networks, wanted to hear.
Couldn't that be different if handset manufacturers and telecoms would push now for integrated QR Code readers like in Japan - which increased by factor 3 the mobile internet usage in Japan in 2005? If people do not access more often the mobile internet, I don't see why they should need a 3G Phone. And I don't think that Mobile TV is the panacea.


via BBC News Technology which I mobilized with feed2mobile.

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05/10  QR Code on a can

Category: QR Code, Data Matrix...    By editor at 22:46
I wasn't sure if a QR Code on a can would work, but obviously it works as this image from Georgia.jp shows:

Georgia can with QR Code

Via Fussballblog (see comments) and QR Code Blog

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05/10  Mobile Marketing Podcast by Jan Kuczynski

Category: Mobile Marketing    By editor at 18:26
Together with SMI, we start on November 24 a new series under the title "Mobile Marketing" (see Keitai Marketing blog). And in this regard, Jan's podcast is certainly well worth to listen to.
A look at three case studies of emerging trends in mobile marketing - RFID marketing, mobile loyalty schemes and mobile personal shopping assistants.
Direct Link to the MP3


Via Wireless Forum Podcast RSS

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