Finally back from the Côte d'Azur - sorry I didn't make it to MIPCOM where MobileTV and User Generated Content were two of the hot topics. But now to the IHT Article:

Wireless: Mobile marketing in an ink blot

"QR codes have been a great success in Japan because phone carriers confronted this in a systemic way, with all of them using the same technology," Daniel Scuka, the editor of Wireless Watch Japan, said - a potential lesson for carriers in Europe and the United States.

So true!


Promo PS:
Personally I see - and I repeat myself - two possible codes: Datamatrix and QR Codes. The Kaywa Reader supports both of them.