25/10 NEC and Panasonic create ESTEEMO for joint mobile phone development
Just after having read the very detailed article about the new 903i Series from NTT DoCoMo with its "Kisekae-Tool (dress-up tool)," a new function to change the menu screen, ring tone and other settings in a lump " (see the
Tetsuwan Atom menu screen
here), I found other interesting articles like the Google interview (see below) and now this one:
NEC, Panasonic Name Joint Mobile Phone Development Company 'ESTEEMO'
The new company will develop a common hardware and software platform in an effort to reduce cost of mobile phone handset development. As for the common hardware platform, the company plans to explore application CPUs and SoCs, select core devices, choose component suppliers, and design, manufacture and assess test substrates in collaboration. NEC and Panasonic Mobile will each manufacture and market their mobile phones, after adding their own original design, software and other values to base handsets developed by the new joint company.
This makes a lot of sense to me and I only hope other handset manufacturers would follow this example.
25/10 If you are not on mobile, you won't be relevant soon

Image: nikkeibp.co.jp
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Still under positive shock from yesterday's Informa figures*, Toni Ahonen writes a long article relating the mobile revolution from it's infancy with SMS to end by presenting 3G's killer app: mobile communities.
We write very clearly in defining the consumer of tomorrow - Generation-C (for Community Generation) - that it is an inherently multitasking generation, it will always be multiplatform (and multimedia, while I am at it). Gen-C is digitally astute, much more than you and me. And they optimize.
Do not for one moment think, that mobile will be "enough". NO. You HAVE to be multiplatform.
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Dean about market statistics:
Treat data included in market research press releases with extreme skepticism, even if at first sight it appears to confirm your beliefs or hopes.
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And here a bit of selfpromo:
For those interested in Switzerland to know more about the SMS revolution, SMI, MNC, Kaywa will present and discuss the SMS phenomena in the new
Keitai Marketing series, starting November 24 - exactly in a month.
25/10 QR Code Usage in Japan - Video from giiks