Cool, after Nokia with the N93 and Microsoft with it's QR Codes Swisscom Labs - and this time together with Kaywa - jumps on the Mobile Tagging bandwagon.

For the german-speaking public:

Download
Send a SMS to 202 with Mobiletag

FAQ and Wikis
Official FAQ
German Wiki for the Kaywa Reader (see also english Wiki)

The wiki is there to address all possible questions whereas the official FAQ will only address the main issues. If you have any questions we haven't adressed yet, do not hesitate to put them here. Naturally you can also send us an email.


PS: Thanks also the people from 3GVision! More will follow soon.

E-Communications Household Survey, Fieldwork December 2005 – January 2006, Publication July 2006
Original LINK

Mobile telephony
Mobile phone penetration rate is 80% among EU25 households. This means that the mobile telephony penetration rate is slightly higher than that for fixed telephony (including ISDN) at 78%.

The bigger the city size, the higher the penetration rate of mobile telephony. This is certainly the case in the New Member States but to a lesser extent in the old EU15.

Age is an influencing factor regarding the personal possession of a mobile; the older the respondent the more likely they are not to have a mobile. At the EU 25 level, also more men than women (83% versus 76%) responded that they have a personal mobile phone.

[...]

Mobile only
At European level, 18% of households stated they had access to one or several mobile phones but no fixed telephone access. The penetration rate of ‘mobile only’ is somewhat higher among single households in the old EU15.

The average proportion of single households with only a mobile phone (i.e. no fixed line) climbs to 58% for the 15-29 years age group and falls down to 6% only for persons aged 60 years old and over.

See also: The Digital Economy Fact Book, EIGHTH EDITION, 2006. Read here especially page 94: The Future of the Digital Economy.

Via ICT Station