QR Codes can really be found anywhere;)

QR Code for mobile phone to go to the GMO Free campaign site (Japanese)

In Mobile phone activism - Greenpeace Japan’s mobile guide to GMO-free shopping George Irish talks about a project similar to codecheck.ch.

See also this presentation in german where Reto Grob and I talked about QR Codes and food (PDF) as well as this and this post on gohan.kaywa.com (also in german). And let's not forget about the QR Codes on Mc Donald's burgers.

Greenpeace Japan has recently launched an anti-GMO (genetically-modified organisms) campaign (japanese true food site), aimed at informing and empowering consumers to support GMO-free products and put pressure on the food industry to provide more choice and better labelling of GMO content in foods. [...] Food items are rated with a green face (good), yellow face, (not so good), and a red face (bad) based on the presence of GMOs.

[...] Not only can shoppers see whether an individual product merits a green, yellow or red face, they can also read background information about the source company that produces that item and in particular, their customer feedback telephone number (I’m sure you can see where this is going). Many Japanese mobile browsers are configured to automatically identify and hot-link phone numbers on webpages – so it’s just a one-button click to ring the company and leave them a phone message about just why their product is not being purchased today.

That's interesting: Although all new japanese phones come now with a barcode reader preinstalled, Greenpeace wants to come out with there own:

In the works: a GMO-free QR code reader that would mean consumers would be able to scan the unique mobile-friendly bar code that are printed some products and get an immediate green, red or yellow face.

As the normal QR code reader would direct one to the official webpage, it seems that the Greenpeace Reader would redirect the customer to the Greenpeace product page. Interesting development! The only other solution would be to create Greenpeace QR Code Stickers. Or am I missing something.