Interesting how images travel. I just discovered our images from the Kaywa Reader on PingMag's interesting report Top 10 ad-tricks in Tokyo’s train stations. Found via adzilla which seems to be a pastiche frome the former PingMag article.

Seen today (7.2.2006) on Silicon.com:

The beauty of the QR code lies in doing what the manufacturers and operators seem to struggle with: making a mobile's user interface pain-free. With a cameraphone and the appropriate software, you can take a picture of a QR code, say on a poster advertising a cool new mobile phone and be taken directly to the mobile webpage of the handset's maker.

Or, for the businessperson about town, here's another application. You're given a business card with a QR code on it. Snap it and all the donor's details are instantly inputted into your phone. No mess, no fuss.