Moritz Leuenberger, Federal Councillor and Head of the Federal Department of the Environment, Transport, Energy and Communications opened a blog at blueblog today (not to be confonded with bleublog).

He is most probably the first statesman to be reachable via a QR Code.



PS: In Switzerland you can send also an SMS to 202 with QR 2021300493 to get the link for Moritz Leuenberger's blog. (CHF 0.20)


The rules of Moritz Leuenberger's blog can be found here.

After our first successful Mobile Marketing Seminar about SMS and MMS, there is now the second part on March 29th about Mobile Tags.
As in the first part André März (Ringier AG), Howie Sennhauser (MNC Alcatel-Lucent) and myself will guide you through this topic from 10:00 to 16:30.
Regular readers of the QR, Datamatrix category of this blog will already have some insights.

Seminar description
In Japan already established since 2003, Mobile Tags now also arrive in the West. Mobile Tagging uses the camera phone as a barcode scanner and connects in a simple way print and the web.
The potential of Mobile Tagging for the mobile internet could even be more important then the now ubiquitous SMS.



After a theoretical part with examples, there is also a workshop part in the afternoon.
At the end of the seminar you should have all the knowledge to start a Mobile Tag campaign.

Themes
- Mobile Tag Readers (Differences between Handsets)
- All the different sorts of Barcodes (EAN, QR Code, Datamatrix, proprietory formats)
- Differences: Japan - Europe, USA
- Mobile Tags in comparison to RFID and NFC as well as picture-based scanning
- Where to put mobile Tags (Newspaper, Posters, Billboards, Places, Food and Goods, Television, the Web etc)
- Mobile Marketing Possibilities with Mobile Tags
- Costs

If you want to book, go directly to SMI (Ringier).

PS: The seminar language is german.