I am not a fan of the Design QR as you know, but I am quite interested to see some examples of the Movie QR code.
Movie QR code and kung fu high school girls

Hakuhodo DY Group i-Business Center and IT DeSign have developed “movie QR code,” a type of QR code that incorporates moving video into the design.

[...] Movie QR code works just like standard QR code — any user armed with a reader-equipped cellphone can scan it.

On May 21, the companies plan to launch a new type of advertising service built around the use of movie QR code. Details of the service will be announced soon.

Via Wireless Watch Japan