datamatrix    qr code

See also:
QR Code is rising
Webtrends of the Future

Mobile Rules!

The Mobile Rules!is the world's leading annual competition for business plans and applications in the mobile environment.

We are searching for innovations that will bring the mobile business to a completely new level. If you're looking to see your business plan come to life or get your mobile application in the hands of millions of Nokia device users, here's your chance. Perhaps you want to go mobile with your existing service and distribute your content on Nokia devices? Take your shot!

The organizers of The Mobile Rules!are the world's leading technology and communication brands. The competition gathers together the most promising designers, leading vendors, funders and media in the world. Want to join the company? We offer the unique chance to work with key players, networking opportunities, high market visibility, and significant awards.

See also:
SNAP mobile

Nokias QR Code/Datamatrix Project
Nokia's Mobile Codes Page with a selection of other Readers

Windows QR Code Project
Windows Live Confucius or also here (only viewable with IE)

Semapedia with QR Codes
Semapedia. Semapedia was recently also mentioned in the Wall Street Journal


On a more local basis, Christian just told me about Publimedia's Blog using a QR Code. Publimedia happens to be the biggest media company in Switzerland, no wonder we are pleased.
For other examples, see here (scroll down).

Stefan wrote in Confucius: Microsoft to take 2D barcodes mainstream?:

The fact that once you print a QR code it can never be changed is a major turn off for me.

I have to respond to that;) Stefan this is absolutely not necessary! One can use a numbered code (Short Code) or even better a numbered URL Code (Short Code URL, readable with all QR Code Readers) and then you can always change the web address the QR code should point to.

Measurable Poster Marketing
You can also point with different codes to the same mobile site or resource (mp3, 3gp, jpg etc.). This way in a poster campaign for example you can check which poster got the most clicks (= successful arrivals on your mobile landing page).

PS: Kaywa provides this kind of service.