Masters of Media, Universiteit van Amsterdam: Announcement: new masters of media blog!

Redesign and implementation

The group of four turned out to be a good number for working effectively on these problems. One of the foremost issues addressed was the proposed header of the blog. Although the Japanese people with cell phone taking a picture of our new MoM logo was very funny when it was proposed in class, it was not very “masters of media.” We needed something more “new media,” something more geeky, something we would blog about. In sync, Roos and Anne came up with the idea to use a QR-code of our blog URL as the image of our header. A nice extra of the QR-code logo is that it is great for hiding easter eggs. One is implemented, I’m sure others will follow soon. Besides some designer pixel frenzy and the proper implementation of these ideas we had to call it a night at around midnight.

Great idea, however I would suggest to mobilize your blog as then it adds real value for your readers. One way is to do it yourself, the other way is to simply use Feed2Mobile.

The QR Code below directly links to the mobilized version for your blog (and it's free too):

IATA Standard Paves Way for Global Mobile Phone Check-in

Mobile phone check-in enables airlines to send 2D bar codes directly to a passenger’s mobile phone, personal digital assistant or smart phone. Passengers simply register their mobile number with their airline at the time of booking to receive a text message with a 2D bar code, or instructions to download it. The bar code becomes the passenger’s boarding pass and it is read directly from the screen of the mobile device, eliminating paper completely from the check-in process.

“Passengers want the convenience of self-service options in a paperless environment. This standard is an important step in getting rid of paper that bogs down processes and drives up costs,” said Giovanni Bisignani, IATA’s Director General and CEO.

Historically, airline global applications for mobile phone technology have been restricted due to differerent regional formats. The IATA standard uses existing codes: Aztec and Datamatrix which are used extensively in Europe and North America; and QR which is widely used in Japan. All three are proven technologies and can be read by a single scanner type that is cost effective and readily available globally.

[...] The industry has set a deadline of the end of 2010 to implement 100% bar coded boarding passes (BCBP).

T-Shirts for the students of Universidad National de Rosario, Argentina

ESPALDA: Sobre el dorso se utiliza a la X cruzada para hacer un tribal que representan como unas alas a la altura del homóplato. Y estas alas contienen dos cosas: la frase "la universidad evolutiva" y un código QR.
El código QR (Bidi) es una evolución a 2D del código de barras y puede contener mensajes, url y SMS. Los nuevos celulares traen una utilidad para que mediante la cámara lean este código y lo interpreten. En este caso puse como código "http://www.exactas.org" lo que abrirá esa url en el movil...

Via CHGBLOG

Create your own QR code | lern your mobile phone to read them

Thanks Chragi and thanks Rebell!

Via Colin from ZA

By the way, everyone can make such codes by using MojiQMeekaa.

Daily QR Code Widget



This Widget has a full year of bilingual proverbs (in Japanese and English) that are refreshed daily. A QR Code Reader is required to decode each message. And you need a japanese language pack on your phone to read the japanese text.

Postmail used SMS alerts and QR Codes during their Appenzellerland ERFA meeting in September via a simple Kaywa blog. Convenience and Fun, as NATSUNO Takeshi recently said.

PS: Poster as PDF

Scan the code:




See also:
QR Code on public transport in Taiwan

National Galleries spot on with Japanese poster scan technology

Sign of the times: a poster on Princes Street, Edinburgh, allows passers-by to scan exhibition details on to their mobile phones.

Picture: Jon Savage

Agency: Spring Corporation


PS: Has anyone a better picture just of the poster and the QR Code on it?

Update:
Here is the QR Code:



You can win something;) I hope they also ship to Switzerland.

Mobile Monday Barcelona

After a long summer break, the MobileMonday Global Summit and the Mercè festivities, MobileMonday Barcelona is back for a new and exciting season of 1st Monday of the month regulars on mobile innovation. Starting this Monday, October 1st on “Next Generation Mobile Marketing” (2D-Barcodes / Image Recognition).

For our first event of the new 2007-2008 season, we brought together an explosive cocktail of some of the hottest start-ups in Europe on the Next Generation Mobile Marketing topic, including Dennis Hettema from Shotcode (Sweden), Roger Fischer from Kaywa (ppt) (Switzerland) and our own Ignacio Mondine from Daem Interactive (Spain). The topic will be introduced and moderated by Raimo van der Klein coming over from Amsterdam, the Netherlands.

Raimo will share with us his view on the way information (content) is provisioned to the mobile phone and the change from Push Marketing to Pull Marketing (Marketing as a service). A perfect start for a new season it looks to us. If you feel the same, please subscribe and confirm your event participation, seats are limited as always, don’t wait last minute to confirm!

• 19h00 Registration and Pre-Networking
• 19h30 Next Generation Mobile Marketing speaker sessions & discussion
• 21h00 Cocktail and Networking Party
• 22h00 End

Venue: Auditorium University of Pompeu Fabra - França Building (Edifici França), Passeig de Circumval·lació, 8 - Barcelona 08003

Thanks Jérôme and Rudy.