01/11 Telstra trials QR Codes in Australia
Consumers Used As Telstra Marketing Guinea Pigs
Selected mobile phone users on the Telstra Next G network will be able to use their handset cameras to scan specially-designed barcodes on posters, LCD screens and in magazines to connect directly to third-party websites such as KFC and Pizza Hut, in a trial announced today by the telco.
In conjunction with Sensis, the system, called Mobile Codes technology, will allow customers to receive directional maps and obtain discount offers from vendors including Nike and Toyota, along with fast-food outlets.
Ultimately, the technology will be used in conjunction with the Telstra website allowing users to share contact details, blogs and messages as part of a social networking system.
"Consumers will have fast one click access to mobile websites, rich streaming media from Bigpond and Foxtel, location based services and localised information from Sensis, all on Australia's fastest and largest Next G network," said Telstra group marketing director, consumer marketing and channels, David Moffatt.
See also the Video:
Here is the QR Code from the Video:
