Follow up to this earlier post. I finally saw the video with the Kaywa Reader in action on a N95, thanks to the people from TraceTracker.

Norway's biggest TV-channel NRK1 featured an innovative use of the GTNet in their main evening news program "Dagsrevyen"

The program showed how a mobile phone with a 2D-barcode reader application connected to the internal mobile camera could be used by a consumer at the retail store to retrieve traceability information on a product.

This particular case showed how barcodes on vacum sealed packets of fresh fish could be scanned by the mobile application to retrieve information about producer, origin, best-before dates etc. COOP has previously run some market campaigns targeted at the consumer where they focus on traceability as a product differentiator.

Yesterday's showcase is part of a seafood industry project run by The Norwegian Seafood Association (NSL) together with COOP and TraceTracker. This project is also a part of the Norwegian Ministries e-Traceability project.

See also:
Fiskekontroll på mobiltelefon (Video)
TraceTracker article (see also: Effective seafood traceability to Coop Norway)
More about traceability and QR Codes on mobile.kaywa.com

PS: When does Coop Switzerland follow the example of Coop Norway?

Airtel, Western Union offer mobile money transfer service

Indian workers in other countries will soon be able to send money, less than $100, to their family back home using a mobile phone.

Bharti Airtel and Western Union have decided to jointly develop and pilot a mobile money transfer service in the country. The move is part of a global initiative by the GSM Association wherein 35 mobile operators spread across 100 countries have taken a commitment to enable the world’s 200 million international migrant workers to easily and securely send remittances to their dependents.

See also:
Global Money Transfer Pilot Uses Mobile To Benefit Migrant Workers And The Unbanked (From GSM Website)

We got a very touching email from Ramon Montana from Schönefeld. He just put up a QR Code on the Berlin firefighters site.

You can see it here.