09/1 Experiment: QR Codes for CNNMobile, NYT Mobile, NZZ Mobile
| Category: QR Code, Data Matrix... By editor at 23:50 |
CNNMobile (english)
NYTimes Mobile (english)
NZZ Mobile (deutsch)
Today I was really curious who won - Obama or Hillary - and it took me some time before being before a computer. This is the scenario where I use my cellphone to get to the results quickly - when I have an urge to know something.
This is also an experiment. I am interested to find out how much times these QR Codes will be scanned during the next weeks. And which one of these media companies will get most scanned.
And as a media company with a mobile site I would definitely include the QR Code in the newspaper (on the frontpage), in all my ads and on the website. I would use different codes for frontpage/ads/website to find out what works best.
I've also crossposted this on roger.kaywa.ch to see the difference between the two blogs. I will certainly come back in this blog on the results when there is something interesting happening.



