At Mobile Services 2008*, which takes place on May 15 at Technopark Zurich, there will be two presentations where QR Codes play a role:

14.15
Mobiler Medienkonsum

• Mobiles Internet als zweite Chance
• QR-Codes. Der Link für die Zeitung

Frank Schmiechen, Stv. Chefredaktor und verantwortlich
für WELT KOMPAKT, Axel Springer (D)

15.45
Mobile Tagging als Wegbereiter für Mobile 2.0

• Konvergierender Markt von Telekom, Internet und Print
• Mobile Tagging bzw. QR-Codes
• Mobile 2.0 = Business 2.0?

Roger Fischer, CEO, Kaywa

* Conference Programme (in german):
Mobile Services 2008 (PDF, 160 KB)

***

See also:


Image: Print Ads TGIAF with QR Code at Hemisphere (Google’s NYC cafeteria) 1/31/08

The Advertising Club Meetup January 28th 2008 at Google

Print Ads—Tiffany Shen Miller

• “We are going to make newspapers sexier”
• Efficiency and Scale
• Single web interface to research across multiple papers etc.
• Not an auction. Bid to publisher directly through the tool
• This year the goal is to incorporate Google Analytics

2D Bar Code—QR Codes

• Marrying print and mobile
• This is making offline trackable

See also:
Silicon Alley Insider: Google's Newspaper Ads: Big Hopes For Small Barcodes
Update (31.1.08): Google Print Ads Using 2D Bar Codes