Oliver from Adtagg / Transformer just pinged me about the new CD by Inish:



And here is the QR Code:

Image: Pixelpark/Penkov

Bernadett Penkov and Pixelpark present a case study for QR Codes (2D-Barcodes)
See also:
German Press Release (pdf, 20,04 KB)
High-Res Pics (zip, 9,11 MB)


Image: Pixelpark / Penkov

The QR Codes will follow...

Joel compares CueCat to QR Codes which is a big mistake, IMHO. He writes:

Some things are still the same: typing URLs is not hard, this is a monumental chicken and egg problem, and this doesn't provide any value to the consumers who are expected to install new software on their phones to go along with this ridonculous scheme.

Sometimes when the elders say to the youngsters, "don't do that, we tried that, it failed," it's just because they're failing to notice that the world has changed. But sometimes the elders are right, and the youngsters really are too young to know the history of the idea they think that they've just invented.

• Joel, please type the following: http://www.google.com/m/download/youtube/download?sign=1&make=Nokia&model=N95&ver=v1.0 in your normal mobile phone;) - for the easier solution, see here - scan it with your N95 which comes with a preinstalled QR Code Reader or download once a QR Code Reader
• And by the way, even on the computer there is a high percentage of the population rather using the Google search field with one or two keywords than typing the full URL. Or they just get the URL via an RSS Reader, email or another web page link. Typing longer URL's is a pain for all the people who are not programmers nor engineers like you. And it's far worse on a phone. To understand it, just type three times the above URL;)
• And yes there is a chicken and egg problem, but so it was with the internet, so it was with the mobile phone, so it was with the automobile: there is always at first a chicken and egg problem.
• QR Code Readers come preinstalled on 70-80% of all japanese phones, ASUS phones and now also on some Nokia Nseries phones. Android will probably ship with the preinstalled ZXing Reader too.
• OMA, GSMA, MC2, major telcos, Nokia, Google all working in the same direction - getting QR Code Readers preinstalled on your mobile phone. Meanwhile you have to download it on phones which do not have yet a preinstalled QR Code reader.
• QR Codes didn't fail, they are a big success in Japan. QR Codes are the first way to access the mobile web in Japan and this took no longer than 2 years to be accomplished (compare this to the 30 years that we needed for the EAN barcode). And people love it as they can make their own QR Codes (big difference with CueCat).
• Last but not least: elders who take an apple for an orange should sometimes take a second look. I hope you do;)