31/3 Decode this QR Code - We ship the Space Invader Scarf
30/3 LK Scarf in New York Times Magazine
Style Decoder by Rob Walker
, NYT Magazine, March 30, 2008
Read the full article
, I just want to quote the last paragraph:
“The more people discover it, the more creativity we’ll see,” Fischer predicts. At a time when the hunger for things that can be tweaked and hacked and customized seems so pervasive, even a form of bar code can become a kind of medium.
LK Photo Gallery
28/3 Mogi - Mobile Multiplayer Game
25/3 2D Barcodes: Focus on creating and developing a large market
Marc Andreesen in The Psychology of Entrepreneurial Misjudgment
First, I believe startups often overfocus on their competitors. It's the easiest thing in the world to orient yourself in opposition to another company in the same market, and to plan your actions based on what will cause damage to the competitor or block the competitor from getting business.
In the startup world, that often leads to multiple competitors engaged in a shooting war in a market that's still too small for anyone to succeed.
I think it's much better for a startup to focus on creating and developing a large market, as opposed to fighting over a small market.
Why did the japanese succeed with QR Codes? Because they focused on creating and developing a large market.
24/3 RFID and other personal data tracking methods under scrutiny
20/3 Taptu about mobile megatrends and mobile social search
Interesting bits from the Taptu
Whitepaper: Making Search Social (PDF) which was sent to me by Stefan Keller. I haven't found yet a place where one can download it easily.
Making Search Social by Taptu
There are four key megatrends that are combining to create the New
- Ubiquitous mass storage + processing power on handsets
- From mobile narrowband to mobile broadband communication
- A revolution in mobile UI
- From walled garden operator portals to open gardens
[...] Some observations about Generation Y (born 1977-2000):
In contrast to ultra-individualist X-ers, Millennials are grouporiented
-- meaning that they are less interested in an "army of one"
and more interested in the "watch me become we" alternative.
Group-oriented concepts such as "leave no one behind" may
emerge from the movies (2002 movies Lilo and Stich and Black
Hawk Down both used this phrase) and go mainstream.
(Note from me: This permeates japanese mangas, films and culture. Has this to do with the anime and manga culture Generation Y grew up? Would be an interesting research object for itself.)
[...] The nature of search in this new world
of mobile Internet devices will shift. This is because the journey that
Generation Y is taking on the Internet is more concerned with social
expression than finding information.
[...] There are four key aspects of “mobile search made social” which we will
review in the next four sections of this White Paper:
1. Social-assisted relevancy scoring
2. Easy sharing of search results
3. Human editing of search results
4. Crawling and indexing social info
[...] Social-assisted relevancy scoring
Level 1: Relevancy in general – what the world thinks is important
Level 2: Relevancy in your friends group – what your friends think is
A mobile search engine that operates at Level 2 requires a search engine
that can access your social graph and boost the ranking of search results
that your friends have deemed to be important. It would preferentially
show results that were more fun and more relevant to you in your social
context. For Generation Y, this would be a significant benefit.
19/3 Plakat & Media Congress: Registration with QR Code and Kaywa ID
I will participate as a speaker at the Plakat & Media Kongress (Poster & Media Congress) in Düsseldorf. The title of my presentation is: Innovation QR-Codes: Interaction through the poster becomes measurable. (Innovation QR Code: Interaktion am Plakat wird messbar).
To play with QR before the congress, you can now register via QR Code (see below or on this PDF
). If you have a Kaywa ID
you just can login and your needed address data (as long you have entered it before) will be filled in automagically.
※ Ambient Card for Plakat and Media Congress (PDF)
※ Congress Details:
Plakat & Media Kongress
: 10.04.2008, 14.00 - 18.00 Uhr
Plakat & Media Grand Prix
: 10.04.2008, 19.00 Uhr
Erkrather Str. 30
19/3 Mobile Tickets with QR Codes quickly spreading
14/3 Chinese City!N adds QR Codes to its SNS Service
Screenshot from Web 2.0 Asia
According to the press release, it's the first chinese SNS adopting Japan's QR Code Technology! We think this is great news, as this will definitively help to push QR Codes in China as well. And that means we are getting ever closer to a global standard for 2D barcodes.
And why wouldn't they use Datamatrix? Datamatrix would work for ASCII URL's, but definitely not for the chinese script whereas QR Codes do - it's a japanese code after all.
More coverage of City!N:
City!N, an intelligent SNS?
by Web 2.0 Asia
City!N, Intelligent SNS
13/3 An overall print strategy
Amy Webb wrote
Shall we consider the possibilities? A newspaper could start a point system with younger readers as part of a monthlong promotion. Once a day, the barcode would be hidden within the physical paper. Readers would scan it in and receive X# points towards his/her account. By the end of the month, readers with 25+ days of scanning would receive a free three-month subscription. You can target a younger, mobi audience and bring those circ numbers back up, too. How about a beauty magazine - at the end of your makeup section that month, offer a barcode. Monetize it by attaching a coupon to a featured beauty product sponsor.
Generating QR Codes and developing an overall strategy does require a bit of skill and creativity...but why not get ahead of the mobile phone eight ball? And why the hell not do that right now, as consumers are rushing out to buy data-enabled phones?
Amy, we have it ready for any newspaper;)