Amy Webb wrote:

Shall we consider the possibilities? A newspaper could start a point system with younger readers as part of a monthlong promotion. Once a day, the barcode would be hidden within the physical paper. Readers would scan it in and receive X# points towards his/her account. By the end of the month, readers with 25+ days of scanning would receive a free three-month subscription. You can target a younger, mobi audience and bring those circ numbers back up, too. How about a beauty magazine - at the end of your makeup section that month, offer a barcode. Monetize it by attaching a coupon to a featured beauty product sponsor.

Generating QR Codes and developing an overall strategy does require a bit of skill and creativity...but why not get ahead of the mobile phone eight ball? And why the hell not do that right now, as consumers are rushing out to buy data-enabled phones?

Amy, we have it ready for any newspaper;)

Thomas Amberg just told me that Kaywa's QR Code solution is mentioned in the new O'Reilly book Making Things Talk. I wait for a scan of the page now;).

PS:
We were also mentioned in the german magazine acquisa, Das Magazin für Marketing und Vertrieb. Next to the article about QR Codes, the Staatstheater Darmstadt-Kaywa example is mentioned particularly. Thanks Philipp!

Also lately we were in konsumTV magazine, following up to the television report about Kaywa and QR Codes.

I am normally not that fond of incorporating logos in QR Codes, but I definitely like this one. See also the explanation of how Duncan did it.