30/3  LK Scarf in New York Times Magazine

Category: QR Code, Data Matrix...    By editor at 00:20
LK Scarf in New York Times Magazine
Style Decoder by Rob Walker, NYT Magazine, March 30, 2008
Read the full article, I just want to quote the last paragraph:
“The more people discover it, the more creativity we’ll see,” Fischer predicts. At a time when the hunger for things that can be tweaked and hacked and customized seems so pervasive, even a form of bar code can become a kind of medium.

See also:
LK Site
LK Photo Gallery