04/4  Gucci Joy QR Code / QR Codes: Not confined to one country, speak to the whole world

Category: QR Code, Data Matrix...    By editor at 09:28
Gucci Joy

Works well on my Nokia. See the special site with the QR Code here.

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Found it via Semapedia Blog. Semapedia has also a rant about 2D Barcodes. Go and read it;)

PS: Our own upcoming Dokodare project resembles the SF Citysearch project in some aspects, and the Semapedia guys pointed at a big problem with proprietary approaches:
Tourist from other countries will not be able to use those barcodes when they are proprietary.
With the open standard QR Code+URL/Shortcode URL approach, you do not have this problem. And that's so exciting about it: Using SMS for mobile marketing is/was only doable inside country borders whereas with QR Codes and the Mobile Internet, you can suddenly address the whole world. This is well worth to fight for;)