28/4  Payment habits and trends 2010+

Category: Mobile Payment    By editor at 17:42
Payment habits and trends in the changing e-landscape 2010+ via Bank of Finland
This publication seeks to summarise current development trends, user demands, cost and pricing issues, technology and business trends as well as official views on payment developments. It endeavours to identify the most important factors affecting future payment habits for the period post-2010.

Based on the analysis, technological developments will support completely integrated electronic payments processed in real time. The mobile phone seems likely to become an important device for initiation and acceptance of payments. The information conveyed as
part of a payment transaction will be extended to encompass all information necessary for further and later use (for example, ordering and invoicing data). However, the prevailing practice of widespread (cross-)subsidisation makes it hard for end-users to perceive the actual cost differences between alternative means of payment, thus delaying the adoption of more efficient payment habits. The current market structures also contain strong barriers to competition in the form of monopoly, oligopoly or service provider cooperation. Official measures by authorities to increase competition along the lines of modern policies for other network industries would speed up developments in payment services as well.

Related: Half way in;)
ZKB's mTAN: Mobile Transaction Number
SMS as security channel for banking
Two Factor Authentication with QR Codes



28/4  Mobile Advertising: Image Banners

Category: Mobile Marketing    By editor at 00:15
Recently Google announced their mobile internet ad formats for image banners. They differ slightly in comparison to the ones from the Mobile Advertising Guidelines (April 2008)

Image Banner Sizes Google versus MMA
Google MMA
X-Large 305x64 300x50
Large 215x34 216x36
Medium GOOG 192x53 ---
Medium 167x30 168x28
Small MMA --- 120x20
What is the reason behind this? Are the MMA Guidelines not good enough? Powerplay?

Via Aecomo