QR Code Steps:

That black and white chequered board thing that you have seen on your Pepsi Max and here, is a QR Code and put simply they get you quicker access to cool stuff on your mobile without the fiddly hassle of thumbing away on your mobile. Just scan the code . . . et voila – that’s what I am talking about.

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I created a QR Code to track how many people are scanning the code from here and if I would be Pepsi I would do the same ;)

QR Code to mobile YouTube video

Via the Caucus blog


PS:
Discussing recently the sale of Budweiser to InBev as the symbolic beginning of the current crisis and watching The Wire (highly recommened throughout) from season one to five, this spoof hit something besides all the other reasons you can watch it for.

MindMatics AG is launching the first European-wide campaign via Mobile QR Mosaic posters for the launch of the Electronic Arts game, SPORE. Initially, mosaics composed of characters from SPORE along with around 2000 selectable QR Codes will be deployed on large posters on advertising columns in Munich, Cologne and Hamburg. For the first time, codes with additional links were fully integrated into the poster's design theme.

By the end of November 2008, young buyers in particular will have been targeted. Through the QR Code Mosaics, several passers-by can find out more information about the new game via their mobile phone at the same time. Passers-by scan the QR Code and a link is then sent to their mobile phone for the EA Portal, where they can find more information about SPORE and download a voucher for the game.

See the QR Code here: