MindMatics AG is launching the first European-wide campaign via Mobile QR Mosaic posters for the launch of the Electronic Arts game, SPORE. Initially, mosaics composed of characters from SPORE along with around 2000 selectable QR Codes will be deployed on large posters on advertising columns in Munich, Cologne and Hamburg. For the first time, codes with additional links were fully integrated into the poster's design theme.

By the end of November 2008, young buyers in particular will have been targeted. Through the QR Code Mosaics, several passers-by can find out more information about the new game via their mobile phone at the same time. Passers-by scan the QR Code and a link is then sent to their mobile phone for the EA Portal, where they can find more information about SPORE and download a voucher for the game.

See the QR Code here: