Just finished reading MG Siegler's Location’s Social Paradox

Some first reactions here. More to come...

Event-Based Following

First, there are some people that I would like to follow some of the time, like if we’re all in a different city at a conference together.

On DokoDare, we created Events for this, so that you can follow an event, but you don't have to follow everybody - you even don't have to follow anybody - at the conference. Here is an illustration:



And even if you would follow everybody during the event, you can - by going on the web, easily unfollow them afterwards (see Follow / Remove under the QR Code).

One other advantage of this is, that you can share relevant information for a special occasion. In the case of the conference this might be exchanging your contact information.

Here is a screenshot from the iPhone how my ID would look like for a conference attendee:



For somebody who isn't an attendee however, the business contact information would never appear (see screenshot):




Checkin / Following

We do not annouce checkins (for the people you follow) by themselves. As we think, that checkin is the one thing that will create a lot of noise when used extensively. We figured that only, when you write, this is relevant to the user and then it will appear under the ME Tab/Following also indicating the place from where it was written.


To be continued...

What Google recently did with favorite places and the QR Code Sticker, comes very near to our new product DokoDare:

Map, Address, Opening hours etc. + QR Code Sticker see an example

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Now I think this is very good for QR Codes as now many more people become aware of them. On the other hand, I think that there is still a lot of improvement to do from the Google side, so that it's valuable for the business owner and the user.

On DokoDare: Places, People, Me, we are working on this for some time now and we came to these conclusions so far:

DokoDare must be highly useful for the business owner. So we did this:

• s/he can publish short news for one or more places
• s/he can push the place and news to her/his clients
• people can follow place news.
• s/he can edit address, description, add photos etc.

And DokoDare needs to be social, so that people might check the page several times:

• People can checkin and checkout
• People can write kaykus and retweet them at the same time
• People can bookmark their favorite places
• People can open new places
• People can follow other people and place news

Here is also the link to the DokoDare powerpoint which explains free and commercial use in more detail.

PS:
See also:
DokoDare Retweets
DokoDare Events, ISMAR 09 Example
Momo Switzerland 11: Presentation: Creating an Ad Hoc Social Network with DokoDare (PDF)

Update: See also new post about Scans/Clicks


Especially Marketing people ask us often why somebody would want to scan a QR Code from a computer screen, if it might lead to the same destination as a simple click. We explained already that this isn't necessarily the case, as the QR Code will bring you probably to a different page then the click. We also say that, as long as there aren't enough QR Codes in the real world, people will continue to look for them on the web.



To illustrate this we put up an ad on http://qrcode.kaywa.com which includes a QR Code pointing to the mobile A Li Shan tea order page.



Whereas the link brings you to a page where the use of QR Codes for Shui Tang is better explained.

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THE CLICK/SCAN (QR CODE SCAN) DATA

We wanted to do a comparison regarding Clicks versus QR Code Scans on the web. The tea ad would only target a niche audience ("it's not everyone's cup of tea" and currently the ad and site are only available in german), that was clear. Nevertheless it was worth trying it out.

PS: @qrable proposed the name SCR for Scan Trough Rate on Twitter. We immediately started using it: SCR now stands for Scan Through Rate, similar to the use of CTR. See: here (updated!).

Regarding Clicks, you can follow it live via the Bit.ly info link to get a live update.

Regarding Scans, we will update the figures for some time here:

11.12.09, 19:00 UTC till 24:00 UTC: 27 QR Code Scans
12.12.09: 58 QR Code Scans = Ratio Scan2Click: 0.68
13.12.09: 44 QR Code Scans = Ratio Scan2Click: 0.56
14.12.09: 54 QR Code Scans = Ratio Scan2Click: 0.47
15.12.09: 48 QR Code Scans = Ratio Scan2Click: 0.59
16.12.09: 38 QR Code Scans = Ratio Scan2Click: 0.33
17.12.09: 37 QR Code Scans = Ratio Scan2Click: 0.35

Today at 19:00 UTC till 24:00 TUC: we added another ad (for Clicks, see here):
18.12.09: 23 Scans (NEW: DokoDare) = Ratio Scan2Click: 0.72
18.12.09: 38 Scans (Shui Tang) = Ratio Scan2Click: 0.56
18.12.09: 61 Scans Total = Ratio Scan2Click: 0.61

19.12.09: 33 Scans (DokoDare) = Ratio Scan2Click: 0.73
19.12.09: 15 Scans (Shui Tang) = Ratio Scan2Click: 0.6
19.12.09: 48 Scans Total = Ratio Scan2Click: 0.69

20.12.09: 38 Scans (DokoDare) = Ratio Scan2Click: 0.9
20.12.09: 24 Scans (Shui Tang) = Ratio Scan2Click: 0.77
20.12.09: 62 Scans Total = Ratio Scan2Click: 0.87

21.12.09: 33 Scans (DokoDare) = Ratio Scan2Click: 0.4
21.12.09: 11 Scans (Shui Tang) = Ratio Scan2Click: 0.18
21.12.09: 44 Scans Total = Ratio Scan2Click: 0.31

22.12.09: 50 Scans (DokoDare) = Ratio Scan2Click: 0.67
22.12.09: 20 Scans (Shui Tang) = Ratio Scan2Click: 0.54
22.12.09: 70 Scans Total = Ratio Scan2Click: 0.62

23.12.09: 35 Scans (DokoDare) = Ratio Scan2Click: 0.65
23.12.09: 23 Scans (Shui Tang) = Ratio Scan2Click: 0.7
23.12.09: 58 Scans Total = Ratio Scan2Click: 0.67

24.12.09: 41 Scans (DokoDare) = Ratio Scan2Click: 1.03
24.12.09: 16 Scans (Shui Tang) = Ratio Scan2Click: 0.46
24.12.09: 57 Scans Total = Ratio Scan2Click: 0.76

25.12.09: 33 Scans (DokoDare) = Ratio Scan2Click: 0.91
25.12.09: 12 Scans (Shui Tang) = Ratio Scan2Click: 0.31
25.12.09: 45 Scans Total = Ratio Scan2Click: 0.6

26.12.09: 31 Scans (DokoDare) = Ratio Scan2Click: 1.0
26.12.09: 11 Scans (Shui Tang) = Ratio Scan2Click: 0.31
26.12.09: 42 Scans Total = Ratio Scan2Click: 0.63

27.12.09: 32 Scans (DokoDare) = Ratio Scan2Click: 0.63
27.12.09: 10 Scans (Shui Tang) = Ratio Scan2Click: 0.26
27.12.09: 42 Scans Total = Ratio Scan2Click: 0.47

28.12.09: 32 Scans (DokoDare) = Ratio Scan2Click: 0.62
28.12.09: 12 Scans (Shui Tang) = Ratio Scan2Click: 0.43
28.12.09: 44 Scans Total = Ratio Scan2Click: 0.55

29.12.09: 42 Scans (DokoDare) = Ratio Scan2Click: 0.76
29.12.09: 25 Scans (Shui Tang) = Ratio Scan2Click: 0.56
29.12.09: 67 Scans Total = Ratio Scan2Click: 0.69

30.12.09: 44 Scans (DokoDare) = Ratio Scan2Click: 0.98
30.12.09: 23 Scans (Shui Tang) = Ratio Scan2Click: 0.55
30.12.09: 67 Scans Total = Ratio Scan2Click: 0.77

31.12.09: 30 Scans (DokoDare) = Ratio Scan2Click: 0.73
31.12.09: 14 Scans (Shui Tang) = Ratio Scan2Click: 0.52
31.12.09: 44 Scans Total = Ratio Scan2Click: 0.65

1.1.10: 25 Scans (DokoDare) = Ratio Scan2Click: 0.81
1.1.10: 9 Scans (Shui Tang) = Ratio Scan2Click: 0.31
1.1.10: 34 Scans Total = Ratio Scan2Click: 0.57

2.1.10: 28 Scans (DokoDare) = Ratio Scan2Click: 0.61
2.1.10: 16 Scans (Shui Tang) = Ratio Scan2Click: 0.73
2.1.10: 44 Scans Total = Ratio Scan2Click: 0.65

3.1.10: 35 Scans (DokoDare) = Ratio Scan2Click: 0.74
3.1.10: 15 Scans (Shui Tang) = Ratio Scan2Click: 0.38
3.1.10: 50 Scans Total = Ratio Scan2Click: 0.57

4.1.10: 55 Scans (DokoDare) = Ratio Scan2Click: 0.92
4.1.10: 18 Scans (Shui Tang) = Ratio Scan2Click: 0.35
4.1.10: 73 Scans Total = Ratio Scan2Click: 0.66

5.1.10: 35 Scans (DokoDare) = Ratio Scan2Click: 0.52
5.1.10: 24 Scans (Shui Tang) = Ratio Scan2Click: 0.51
5.1.10: 59 Scans Total = Ratio Scan2Click: 0.52

6.1.10: 49 Scans (DokoDare) = Ratio Scan2Click: 0.78
6.1.10: 26 Scans (Shui Tang) = Ratio Scan2Click: 0.52
6.1.10: 75 Scans Total = Ratio Scan2Click: 0.66

7.1.10: 40 Scans (DokoDare) = Ratio Scan2Click (40/70): 0.57
7.1.10: 37 Scans (Shui Tang) = Ratio Scan2Click (37/45): 0.82
7.1.10: 77 Scans Total = Ratio Scan2Click (77/115): 0.67

8.1.10: 59 Scans (DokoDare) = Ratio Scan2Click (59/59): 1.0
8.1.10: 26 Scans (Shui Tang) = Ratio Scan2Click (26/42): 0.62
8.1.10: 85 Scans Total = Ratio Scan2Click (85/101): 0.84

9.1.10: 31 Scans (DokoDare) = Ratio Scan2Click (31/43): 0.72
9.1.10: 14 Scans (Shui Tang) = Ratio Scan2Click (14/34): 0.41
9.1.10: 45 Scans Total = Ratio Scan2Click (45/77): 0.58

10.1.10: 31 Scans (DokoDare) = Ratio Scan2Click (31/54): 0.57
10.1.10: 14 Scans (Shui Tang) = Ratio Scan2Click (14/35): 0.4
10.1.10: 45 Scans Total = Ratio Scan2Click (45/89): 0.51

11.1.10: 73 Scans (DokoDare) = Ratio Scan2Click (73/59): 1.24
11.1.10: 24 Scans (Shui Tang) = Ratio Scan2Click (24/45): 0.53
11.1.10: 97 Scans Total = Ratio Scan2Click (97/104): 0.93

12.1.10: 56 Scans (DokoDare) = Ratio Scan2Click (56/76): 0.74
12.1.10: 23 Scans (Shui Tang) = Ratio Scan2Click (23/48): 0.48
12.1.10: 79 Scans Total = Ratio Scan2Click (79/124): 0.64

13.1.10: 47 Scans (DokoDare) = Ratio Scan2Click (47/93): 0.51
13.1.10: 24 Scans (Shui Tang) = Ratio Scan2Click (24/50): 0.48
13.1.10: 71 Scans Total = Ratio Scan2Click (71/143): 0.5

14.1.10: 66 Scans (DokoDare) = Ratio Scan2Click (66/90): 0.73
14.1.10: 32 Scans (Shui Tang) = Ratio Scan2Click (32/64): 0.5
14.1.10: 98 Scans Total = Ratio Scan2Click (98/154): 0.64

15.1.10: 62 Scans (DokoDare) = Ratio Scan2Click (62/80): 0.78
15.1.10: 39 Scans (Shui Tang) = Ratio Scan2Click (39/46): 0.85
15.1.10: 101 Scans Total = Ratio Scan2Click (101/126): 0.8

Here we stop with the current system (using bit.ly for Clicks) and we switch to our own microad system which gives us also the Page Impressions (PI's).
To make things a bit easier, we only look at the ad on top for #leshalles:

Saturday, 16.1.10: 41 Scans (DokoDare) / 49 Clicks / 10078 PI's
Ratio Scan2Click (41/49): 0.84 = 84%
Ratio CTR (=Click/PI) (49/10078): 0.005 = 0.5%
Ratio SCR (=Scan/PI) (41/10078): 0.004 = 0.4%

Sunday, 17.1.10: 34 SCR (DokoDare) / 51 CTR / 10031 PI's
Ratio Scan2Click (34/51): 0.67 = 67%
Ratio CTR (51/10031): 0.005 = 0.5%
Ratio SCR (34/10031): 0.003 = 0.3%