For the WWF Germany Tiger Campaign, WWF used QR Codes next to SMS. Heldisch has made the campaign and used Kaywa's QR Code Management solution for it.
Contributions with QR Code/SMS only work in Germany, as all this is done directly via Mobile (see iPhone Screenshot below).

Here is the QR Code:



And the result on an iPhone:




Images used from :
Heldisch, Tagmotion and Mobile Marketing Welt

Martin and Daniel Naef already used QR Codes for their Scavenger Hunt and now QR Code Scavenger Hunts seem to be quite popular in the US.
That's why we tried to figure out how one can combine it with DokoDare to make it easier to set up. The second advantage is - in case you are setting up DokoDare for your town -, people get introduced to QR Codes via game play.

SCANvenger with DokoDare
DokoDare offers geolocalised places with a check in function as well as the possibility to leave short messages, so called Kaykus (which can also be retweeted). Next to that, DokoDare also offers a News Section which is ideal for announcing the next task or destination or explaining what to do at a certain place.

PREPARATION
a) All players open first an ID at http://id.kaywa.com. We recommend also to upload a picture of yourself.
b) If you don't have a QR Code Reader yet, we recommend to download the Kaywa Reader, or for the iPhone Lynkee or Quickmark.
c) The next step is to scan your first QR Code. As an example we take here:
#zugtourismus, the Tourist Information of the city of Zug, Switzerland.



Having scanned the QR Code, you can now follow the instructions in the News section (white background)



Translation:
SCANvenger Hunt Zug:
1) Scan the Scanvenger QR code in our office.
2) Log in in the top right
3) Now click CHECK IN
4) Write START in the Kayku field and Update
5) Go to the first destination: http://bit.ly/aK6Mq7

Note: Overview Map
One could also give out maps with all destinations marked with a QR Code. Here is an example how this could be presented online. On the right you could see all the SCANvenger destinations. However you wouldn't know the order in which to go to them.


SPECIFIC SCANVENGER CHECK-IN/KAYKU CODES FOR PLACES
Once you arrive at #wunderbox-zug, you are looking for the SCANVENGER CODE.
In this example, you will find the Scanvenger QR Code once you enter the shop:

SCANVENGER QR CODE



QUESTION
Wunderbox is a Shop. But it is also something else. What?

Follow the instructions after scanning the code.

In the News section, one could read:
SCANvenger Hunt Zug #1
a) Check In
b) Write your answer (Hint: One word is suffient). And Update!
c) Go to the destination #2: http://bit.ly/bp1xOC

Here are two iPhone screens showing what to do in the above example:

1) After the Scan, before the Update
2) After the Update


SCORE
At the end of the SCANvenger Hunt, every participant can be evaluated individually by looking at his Check In's and his Kayku answers with Timestamp.

The winner is the participant who finished first by checking in at all destinations following the right order and by answering all/most questions correctly.

Additional Ideas
We recommend to always publish the questions with the specific SCANvenger QR Code, so that you have to be at the place, to be able to answer it.

If you want to make it more adventurous, you can hide the SCANvenger QR Code (use the News section to prepare the participants for it).

And you can use multiple choice questions, so that the participant has only to write A, B,C or D as an answer.

You can also use photos in this SCANvenger Hunt, as you can with every opened ID also publish photos to http://photo.kaywa.com. Upload by MMS (via email) would probably make most sense.


If you are interested to try it out in your town, call us or send an email.