We need to think about how a user interacts with a mobile phone, their expectations when they take a photograph, what it means to be “in the world” physically while interacting in virtual space. People multitask when they use mobile phones, their attention spans are short and usually data rates are an issue. How do these affect all affect the experience of the user?

Going back to the physical word hyperlinking, if we stop for a moment and question the semiotics of such an act there is so much in this it could be a book in itself. In the 3rd year of my undergrad degree I did performance studies, and the most informative aspect of the whole year was a research project I did on the Semiotics of the Theatre Experience. I never thought such a project would be useful now, but it is – semiotics of space, breaking down of actor vs audience space could be related to breaking down of virtual vs physical space where the audience belongs to the physical world and the actors to the virtual….