Casual Gaming

Casual games are a much better match with mobile phones: typefied by long but shallow learning curves ("a minute to learn, a lifetime to master"), they use easily understood or familiar concepts, and can fit around the lives of their players rather than imposing on them. They're popular precisely because they're the opposite of "immersive" -- their familiarity and non-threatening nature provides an opportunity for games companies to extend their audience out beyond the traditional gamer demographic, and encourage those furthest from the profile of "early adopter" to do more with their mobile.

You'll already be familiar with some forms of casual games: crosswords and puzzles. These are of educational value (for instance, crosswords build on universal language skills, developing vocabulary and spelling), generate revenues through repeated play and appeal to a broad cross-section of society.

Via Mobilegirl

See also:
Soracity
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