27/11 Gizmodo compares Helio Drift GPS Buddy Stalker to Dodgeball
03/10 Nokia's N95 and Jon Udell's annotating of the planet
16/9 GrenzGang - GPS Moblogging with Java-Client
GrenzGang
Well, I guess we all wait for phones with integrated A-GPS, so that we can start easy gps moblogging. I am not convinced though that we absolutely need a Javaclient for this.
MMS Blogging works and is easy to install on all MMS-enabled phones, whereas the rollout of Java-clients is always taking more time. If we have other benefits with such a client, it naturally can be worthwhile.
via
Mobinauten 15/6 SUPL - Secure User Plane Location for A-GPS
Where are we with
SUPL?
PS:
Control Plane = too expensive and "pushy"
Uses the Circuit Switched network (TCH) for assistance data and communication
Requires updates to several network elements to handle all of the standard protocols
Supports legacy terminals (excepting AGPS)
Supports location of emergency calls
User Plane = the commercially viable pull option
Uses the Packet Switched network (TCP/IP) capability to bypass the Switched Circuit infrastructure
Modification of network not required
Cannot locate legacy terminals
Does not support location of emergency calls
See
Dueling Architectures: User Plane, Control Plane (PDF)
15/3 Motivational Post-it Notes
Place-Its: A Study of Location-Based Reminders on Mobile Phones by Timothy Sohn, Kevin A. Li1, Gunny Lee, Ian Smith, James Scott, and William G. Griswold, Ubicomp 2005.
An interesting excerpt, in
regard to this.
Our study revealed unexpected uses of location-aware reminders. We found that Place-It notes were often used for creating motivational reminders to perform activities that would vary in priority over time. This is similar to using post-it notes in highly visible areas for motivation. The locations for motivational reminders were often set at frequently visited places, such as ‘home’. We also found that a majority of the uses for Place-Its involved communicating with people through a variety of media (e.g. email, phone). Communication is typically not tied to specific locations, implying that location is being used as a cue for other kinds of situational context.
See also:
Post about Geominder
Via
Nicolas Nova 04/2 Location Based Marketing by Russell Buckley
Location Based Marketing - Could it Really Work?
Part One
Part 1 identified that the key to success is the type of messages that marketers plan to send in the channel. It’s key to getting potential users to sign up in the first place (opt in), stopping them from opting out on an ongoing basis and it’s key if the messages are going to work and that recipients will respond to them.
Part Two
In Part 2, we looked at some of the physical characteristics of LBM messages, that are essential to success, such as they should be free, not interrupt the mobile user and that they should quietly disappear when they have stopped being relevant.
Part Three
In this final part, I’m going to look at the content of the advertising itself - saving the most important discussion to last.