With Mapion Local Search, users can now walk down the street anywhere in Japan and point at over 700,000 objects such as buildings, shops, restaurants, banks, historical sites and instantly retrieve information on what they are looking at or find what they are looking for just by pointing their phone. Just like one uses a mouse to click on an object on a computer screen and retrieve information, now users can Click on the Real World® using their mobile phone.

Mapion Local Search combines Mapion’s POI (Point of Interest) information on objects all over Japan (including map data) with GeoVector’s pointing based technology and spatial search engine to give Japanese users the world’s first personal local search. According to Takehiko Murata, President of CyberMap Japan “Mapion Japan is always searching for pioneering technologies to improve our user experience and incorporating GeoVector’s technology allows us to give users an experience available nowhere else in the world and an advantage over our competitors.”