The MMA’s Mobile Advertising Guidelines (PDF) provides the formats, guidelines and best practices to implementing mobile advertising initiatives. All parties involved in active mobile advertising programs should be familiar and compliant with Mobile Advertising Guidelines and their practical implementation.

The Mobile Advertising Guidelines includes the following sections:

• Mobile web (WAP) Banner Guidelines
  
  • Mobile web advertising overview
  • Mobile web (WAP) advertising units
  • Advertising examples
  • Technical specifications
  • Mobile web response mechanisms overview
• Content Guidelines
• Technical Requirements for Mobile Advertisers
• Nomenclature (Glossary)
• Who We Are