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13.5.2008, 13:08
Mobile Advertising by Sharma, Herzog and Melfi

Mobile Advertising, Supercharge Your Brand In The Exploding Wireless Market
There’s plenty of buzz surrounding mobile advertising. The next step is transforming that buzz into real business. Mobile Advertising helps do that by covering the conceptual, analytical, and practical applications of mobile advertising, giving marketers, service providers, and investors in-depth guidance on tapping the full potential of mobile advertising.

Despite the excitement about mobile advertising, there are significant obstacles to overcome before the medium can become truly meaningful. Here, you’ll find a detailed and honest analysis of the hurdles that remain, as well as perspectives on managing and solving them. The authors address direct response promotions and advertisements; search advertising and its pricing and auction derivatives; and brand-based campaigning. While there’s work to be done, the authors remain bullish on the opportunity.
Table of Contents (PDF)
Mobile Advertising: First Chapter (PDF)

Positive Reviews:
Tomi Ahonen
Ajit Jaokar

Via ForumOxford

Comments (2)
Category: Mobile Market

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java mobile software
http://www.javatech.eu/mobile-software.html
20.06.2008, 13:19
Bluetooth marketing is quite interesting advertising for mobile.

Chaitra pallavi
www.telibrahma.com
25.07.2008, 05:42
Indeed, a very intetesting medium of communication. Am a PR communicator for an organisation which has been successful in launching Bluetooth proximity marketing concept and product in India. For the last 1 and 1/2 years have never encountered a pessimistive perspective coming out of a jounalist, advertiser or a common man who uses mobile. It would be interesting to watch how the industry will evovle in a next 5 years.

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