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02.2.2008, 13:09
Inspiration for Creative and Art Directors: Improve on the Maze with the QR Code

[image, link]

The Maze is used by many ad agencies as we can see here: http://www.coloribus.com/admirror/maze/

Why not improve on that and take a QR Code and explain inside the QR Code
either what the QR Code is all about and how to download the QR Reader or what the company will offer through the QR Code. An example could be that the QR Code typograpical elements explain the rules of the game being played by the QR Code. Last but not least, think hard about the similarities between Mazes and QR Codes. Not only the obvious visual ones.
Quotes:
Myth says that the labyrinth was solved with a clewe of twine - Old English for "ball of string". So a maze is the solution to a pattern-making puzzle which was solved by geometry - which means ground-measurement. This is the origin of our word clue.

[...] The idea that there was always a way to find a path seems to have developed from the symbolism of the labyrinth. Mathematicians call finding the best path in a maze critical-path analysis. CPA can find the cheapest route for telephone-calls, design the electrical paths of circuit-boards, or reduce the cost of road-trips. Computer-programs which do critical-path analysis are called autorouters. Autorouters help miniaturise and cut the cost of electronics, and have been a major factor in the development of Information Technology. The first autorouter was tested on a map of the maze at Hampton Court Palace about 35 years ago. In this last regard, the QR Code on the LOST ad makes perfect sense.

See also:
Olga Kisseleva's Maze/QR project

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Category: QR Code, Data Matrix...

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