According to new research, 57% of 18- to 34-year-olds have interacted with a company via an SMS short code number and 60% have used their phone to access mobile content in the past three months.

The research, from the latest Enpocket Mobile Media Monitor UK conducted by Enpocket with Harris Interactive, also showed increased interest in content applications such as music (34%), movies (22%) and photos (52%).

The research found that 18-34s were most interested in content services. When asked what applications they would use if price was not a barrier, 67% selected sharing pictures with family and friends, 58% in downloading songs, 53% in video calling, and 39% in watching movie trailers or sporting highlight video clips.