17/2 Create original and exciting mobile content
| Category: Mobile Content By editor at 18:53 |
Vodafone at Milia:
One possibility to create original and exciting mobile content is letting people create their own.
Graeme Ferguson, Executive, Content Development, Vodafone Global Product and Content Services (UK) and lead speaker at the conference, says: “To maximise the true potential of mobile content, the industry needs to develop a sustainable business model that allows everyone in the value chain a viable share of the revenue. We need to work together in partnership with the content industry to take existing major brands, as well as building new mobile brands, and create original and exciting mobile content. Merely licensing existing material will not drive the market in the longer-term.”
One possibility to create original and exciting mobile content is letting people create their own.
Comments
Biff
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biff [at] biffco.com
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http://www.biffco.com
2004-05-26 00:06:34
I have to respectfully disagree with your solution to Graeme Ferguson's proposal.
The problem is that there's a lot of fantastic (and admitedly not so great) content out there, including dynamic user created content, but the problem is the value chain offers the content providers with often single percentage point margins. These 'sustainable business models' do not exist at the moment, so the content offerings on mobiles in generally unattracive, yet has great potential.... at least I hope so as I'm in the biz, and suffering from a 7% revenue share on my successful dynamic content services that took me 2 years to develop.
2004-05-26 00:06:34
I have to respectfully disagree with your solution to Graeme Ferguson's proposal.
The problem is that there's a lot of fantastic (and admitedly not so great) content out there, including dynamic user created content, but the problem is the value chain offers the content providers with often single percentage point margins. These 'sustainable business models' do not exist at the moment, so the content offerings on mobiles in generally unattracive, yet has great potential.... at least I hope so as I'm in the biz, and suffering from a 7% revenue share on my successful dynamic content services that took me 2 years to develop.
