One of the latest sectors experiencing the dizziness of the TIMBER! effect seems to be Manga comics in Japan, according to Japan Times. Putting Manga on mobiles only started in 2003, spurred by 3G availability, and already is showing signs of killing its paper based parent.

Paper-based publishing is actually experiencing a double whammy onslaught from mobiles. Even before Manga was available on phones, sales had started to decline in line with the growth of mobiles. This is attributed to young people spending their disposable income on their phones, communication and content. But now the phone itself has become a publishing channel, this effect is accelerating.