'Mobile generation' going back to the tube

Mark Selby, vice president of Nokia's multimedia unit, says, media companies don't need to create new content [...]. Surveys and early mobile TV trials have found that consumers want to see on their mobile devices the same stuff they see on the home TV — reality shows, soap operas, sitcoms, news and sports.

"The model that we anticipate is going to work best," said Selby, "is straight broadcast television." The group he called the "mobile generation" is going back to the "tube."

This view differs quite strongly with that of Andreas Göldi, who tried it out. So will broadcast TV on the mobile really work?

It is understandable that people would want the same as they already know from broadcast TV (why bother again with checking out new content), but would they really use it for more than 5, 10 minutes? As Mark Selby himself says, nobody would want to watch a 2 hour movie on a mobile phone.

So I guess it's something you would do from time to time during your idle time e.g. before you hit home, kind of "hey it's after ten, I already start watching Nip/Tuck during my tram ride".

More info from Nokia:
Bringing TV into Mobile Phone
An overview, business opportunities and on-going trials today
Forum Nokia's Mobile Application Summit
Singapore, 18 June, 2004
Riku Karlsson, NVO

Via Tom Hume